World Premiere of the BMW iX3: A Bold Leap into the NEUE KLASSE Era
BMW has unveiled the iX3, the first vehicle of its groundbreaking NEUE KLASSE generation, at the IAA Mobility 2025 in Munich. This historic moment marks not just the debut of a car but the beginning of a new era in mobility, technology, and design.
A Promise Fulfilled
Back in 2021, BMW pledged to lead the brand into a new era defined by sustainability, digital innovation, and sheer driving pleasure. Just four years later, the iX3 delivers on that promise. With more than 800 km of range (WLTP), ultra-fast charging of up to 400 kW, and a completely reimagined interior experience, this electric Sports Activity Vehicle (SAV) proves BMW is shaping the future from the ground up.
Oliver Zipse, Chairman of the Board of Management of BMW AG, described the launch as a “once-in-a-lifetime moment,” a chance to redefine the DNA of BMW.
Design: Clean, Strong, and Instantly Recognizable
Head of BMW Group Design Adrian van Hooydonk emphasized how design and technology walk hand in hand in the iX3. The exterior features solid SAV proportions, bold shoulders, and a new light signature replacing chrome with light — a striking reinterpretation of BMW’s iconic kidney grille. Both front and rear lighting signatures ensure the iX3 is instantly recognizable day or night.
Inside, BMW introduces a cleaner, more spacious interior concept. The Panoramic Vision display projects directly into the lower windscreen, visible to all passengers, while the free-standing central display and iconic new steering wheel create a driver-focused yet immersive digital environment.
Technology and Digital Experience
The BMW Panoramic iDrive is at the heart of the iX3, blending physical and digital worlds seamlessly. From the moment you approach the car, personalization begins. Features like My Modes allow drivers to tailor light, sound, displays, and driving dynamics to their preferences.
The iX3 also integrates four central computers, delivering computing power up to 20 times faster than previous systems. Central among them is the “Heart of Joy”, which combines drivetrain and driving dynamics for a digital evolution of BMW’s century-old expertise in performance.
Sustainability at the Core
The iX3 isn’t just about performance — it’s about responsibility. Built with one-third secondary raw materials and designed for circularity, the iX3 embodies BMW’s commitment to decarbonization across the entire lifecycle. From supply chain to production, sustainability is baked into the NEUE KLASSE philosophy.
Charging Into the Future
The BMW iX3 offers more than 800 km of electric range and can recharge enough for 370 km in just 10 minutes, thanks to its 400 kW peak charging capability. This leap forward effectively ends “range anxiety,” delivering convenience without compromise.
More Than Just a Car – A New Era
The iX3 is only the beginning. BMW announced that the all-electric BMW i3 sedan will follow in 2026 as the first of the next-generation 3 Series models. By 2027, BMW will launch 40 new or updated models across its lineup — proof that the NEUE KLASSE is designed for scale, not niche.
Conclusion
The world premiere of the BMW iX3 is more than a milestone for the brand. It represents the future of premium electric mobility, merging sustainability, design, digital intelligence, and BMW’s hallmark driving pleasure. For BMW, this is not evolution — it is revolution.
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