Strong Portfolio, New Clarity: Audi at IAA Mobility 2025
The spirit of a new beginning defines Audi’s presence at IAA Mobility 2025 in Munich, one of the world’s most influential automotive trade shows. After an intensive 18 months of rapid model launches, Audi is stepping into this new era with a clear vision: innovation through simplicity and design clarity.
Alongside the public debut of the Audi Q3 Sportback e-hybrid 200 kW, the German premium brand is showcasing the Audi Concept C, a forward-looking design study that embodies Audi’s evolving philosophy. Together, these highlights reflect the brand’s ambition to balance technology, performance, and emotion with a new aesthetic direction.
“Feel Audi”: A New Design Ethos
In today’s complex automotive landscape, Audi is doubling down on clarity as a core principle. This is expressed at IAA Mobility through the immersive installation “Feel Audi”, where visitors experience the brand’s future-oriented design philosophy.
Audi CEO Gernot Döllner emphasizes that this approach extends beyond design:
“Our new portfolio and design language mark the next steps in the company’s continuing evolution. By focusing on what truly matters – across products, processes, and structures – we’re creating space for innovation.”
Audi Concept C: The Future in Focus
Making its first trade show appearance, the Audi Concept C stands as a bold statement of the brand’s direction. Unveiled just days earlier in Milan, the all-electric sports car now takes center stage in Munich, offering the public its first up-close look.
The Concept C is built on four new design principles – clear, technical, intelligent, and emotional – which will guide Audi’s upcoming models. It not only previews the exterior aesthetics but also signals a revolution in interior design, blending minimalism with advanced digital interaction.
A Strong Product Offensive
Audi’s appearance at IAA Mobility is also a showcase of its largest product initiative in history. Since 2024, the brand has been refreshing its portfolio at unprecedented speed. By the end of 2025, Audi plans to have launched more than 20 new models, making it the youngest premium lineup on the market.
Looking forward, 2026 will see further expansion with efficient electric models and powerful SUVs. As Marco Schubert, Audi Chief Sales and Marketing Officer, notes:
“We are positioning ourselves robustly and flexibly in a competitive environment with a diversified model range of electric, hybrid, and combustion-engine vehicles. With this broad product portfolio, we can meet the individual needs of our customers across all regions in the best possible way.”
Audi Q3 Sportback e-hybrid: A Bestseller Reimagined
At the Volkswagen Group stand in Hall B1, Audi is presenting the new Q3 Sportback e-hybrid 200 kW. Now in its third generation, the Q3 remains one of Audi’s top-selling models worldwide.
This latest iteration blends compact efficiency with advanced technologies usually reserved for the luxury segment. With plug-in hybrid efficiency, cutting-edge driver assistance systems, and next-generation lighting technology, the new Q3 Sportback sets fresh benchmarks in its class.
Where to Find Audi at IAA Mobility 2025
Audi’s strong presence at the event extends across multiple venues in Munich:
- Volkswagen Group Stand, Hall B1 (Summit): Audi Q3 Sportback e-hybrid 200 kW
- Open Space, Wittelsbacherplatz: Audi Concept C trade show debut
- Test Drives: 1,400 test drives available with 20 Audi models including the S6 Avant e-tron, Q6 Sportback e-tron, RS e-tron GT performance, and more
- Audi Nights: Exclusive evening events at Wittelsbacherplatz
- Special Showcase: 30 years of Audi exclusive celebrated at “Aimy” in the Arco-Palais
Conclusion
With a strong product portfolio, a bold new design philosophy, and the world debut of the Audi Concept C, Audi’s presence at IAA Mobility 2025 underscores its transformation toward a future defined by innovation and clarity. For both longtime fans and new customers, Audi is signaling that the next chapter has arrived — one that is electric, emotional, and unmistakably Audi.
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