The All-New Mercedes-Benz CLA Electrifies Rome at Its Star-Studded World Premiere
Mercedes-Benz continues to set new benchmarks in automotive excellence with the unveiling of the all-new CLA. This latest masterpiece is more than just a luxury car—it is a statement of innovation, efficiency, and cutting-edge design. The German automaker chose the iconic city of Rome as the perfect backdrop for this grand reveal, blending the elegance of the past with the futuristic vision of the new CLA.
A Grand Premiere in Rome
The unveiling of the all-new CLA took place at the breathtaking Villa Miani, a location that perfectly reflected the prestige of Mercedes-Benz. The event was attended by an array of global icons, including Romeo Beckham, Camila Cabello, Lucien Laviscount, Central Cee, SOMI, ASAP Nast, and many more. Guests were treated to an unforgettable evening filled with music, art, and a surprise live performance by South African singer Tyla.
Mercedes-Benz CEO Ola Kaellenius described the new CLA as the most intelligent and efficient car the brand has ever made. With both a fully electric and hybrid version available, the CLA represents a major step forward in sustainable luxury.
Revolutionary Technology and Performance
The all-electric Mercedes-Benz CLA is powered by an innovative 800-volt electric architecture, allowing for incredibly fast charging. The CLA 250+ with EQ Technology can recharge up to 325 km in just 10 minutes, while its maximum range reaches up to 792 km, setting new standards for efficiency.
The CLA is also the first Mercedes-Benz model to fully integrate the proprietary Mercedes-Benz Operating System (MB.OS), featuring AI technology from Microsoft and Google. The next-generation MBUX infotainment system offers a more personalized and intuitive experience, taking human-vehicle interaction to new heights.
A Bold and Elegant New Design
While the CLA name remains, everything else has been taken to the next level. The all-new design introduces iconic elements such as:
- Illuminated radiator grille
- Star-shaped daytime running lights
- Floating, full-width MBUX Superscreen (optional)
- Minimalist interior inspired by Zen gardens
Every detail of the new CLA is designed to elevate aesthetics, comfort, and technology while maintaining the brand’s commitment to sustainability.
Sustainability at Its Core
Mercedes-Benz has gone the extra mile to ensure the new CLA is its most eco-friendly model yet. The car reduces its carbon footprint by 40% compared to its predecessor, thanks to:
- Four times more recycled content in thermoplastics
- 50% post-consumer recyclate used in key components
- Recycled materials in seat covers, foam, substructure, and metal holders
- Econyl yarn floor coverings made from 100% recycled material
With additional CO?-saving measures in production and charging, the CLA aims to reduce emissions by up to two-thirds.
The Future of Mercedes-Benz Begins with the CLA
The launch of the all-new Mercedes-Benz CLA marks the beginning of an exciting new chapter for the brand. By blending futuristic design, AI-powered technology, and sustainable innovation, Mercedes-Benz has redefined what luxury performance should be.
For car enthusiasts in Dubai, this revolutionary model will soon make its way to the UAE market, offering a glimpse into the future of driving. If you’re looking for a premium vehicle that delivers both luxury and performance, the new CLA is one to watch.
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