NEW PEUGEOT 308 & 308 SW: Driving Pleasure Redefined

August 28, 2025

NEW PEUGEOT 308 AND 308 SW: SERIOUS ABOUT DRIVING For decades, PEUGEOT has been at the heart of the European C-segment, shaping the market with stylish, dynamic, and highly efficient sedans and estate cars. Among its most successful models, the PEUGEOT 308 stands tall as one of the best-selling vehicles in its class, renowned for its distinctive design and pure driving pleasure. Now, PEUGEOT takes things further with the new PEUGEOT 308 and PEUGEOT 308 SW, combining striking French design,...

NEW PEUGEOT 308 AND 308 SW: SERIOUS ABOUT DRIVING

For decades, PEUGEOT has been at the heart of the European C-segment, shaping the market with stylish, dynamic, and highly efficient sedans and estate cars. Among its most successful models, the PEUGEOT 308 stands tall as one of the best-selling vehicles in its class, renowned for its distinctive design and pure driving pleasure.

Now, PEUGEOT takes things further with the new PEUGEOT 308 and PEUGEOT 308 SW, combining striking French design, advanced technology, versatile powertrains, and a premium driving experience that places them firmly among the most exciting cars in their segment.

Orders for the all-new 308 and 308 SW open in autumn 2025 — and they are set to turn heads.

A FRESH DESIGN WITH FRENCH FLAIR

PEUGEOT is serious about design, and the new 308 and 308 SW take the brand’s visual identity to the next level.

Illuminated Front Emblem – For the first time on a PEUGEOT, the iconic emblem is illuminated, proudly displayed at the centre of the grille while discreetly hiding advanced driver-assistance radar.
Dynamic Aerodynamics – Smart bumper design, functional air intakes, and sculpted proportions make the 308 one of the most aerodynamic cars in its class, boosting efficiency for both combustion and electrified versions.
Signature Lighting – Slim triple-claw LED daytime running lights and advanced PEUGEOT Matrix LED headlights (GT and GT Exclusive trims) give the 308 a powerful stance both day and night.
Two Distinct Personalities – The sporty 308 hatchback offers athletic proportions, while the 308 SW estate blends elegance with practical versatility.

New wheel designs, exclusive colours such as Lagoa Blue and Ingaro Blue, and refined rear LED signatures all contribute to the car’s premium appeal.

PREMIUM INTERIOR EXPERIENCE

Step inside, and the new PEUGEOT 308 delivers an interior that is as refined as it is functional.

PEUGEOT i-Cockpit® – Compact steering wheel, digital instrument cluster (3D available), and a central 10” touchscreen give drivers intuitive control.
Refined Materials – Genuine aluminium trims, Alcantara® upholstery, and customisable ambient lighting create a premium, driver-focused atmosphere.
Practicality in the SW – The 308 SW offers up to 1,487 litres of boot space with clever split-folding seats and a powered tailgate for maximum convenience.
Comfort First – AGR-certified seats, optional massage and heating functions, air-quality systems, and a Focal® premium hi-fi system all ensure comfort for every passenger.

POWERTRAINS FOR EVERY DRIVER

The new 308 and 308 SW come with a complete range of powertrains designed to meet every need:

100% Electric (E-308) – 156 hp motor, 58.4 kWh battery, up to 450 km WLTP range, fast charging (20–80% in 32 minutes), and regenerative braking with three selectable levels.
Plug-in Hybrid (195 hp) – Combines petrol and electric power for 85 km of electric range and effortless efficiency.
Hybrid (145 hp) – Self-charging hybrid system for dynamic acceleration and up to 50% electric driving in urban areas.
Diesel (130 hp BlueHDi) – Reliable and efficient for long-distance driving.

All powertrains are paired with advanced transmissions and optimised for driving pleasure, staying true to PEUGEOT’s heritage of agility and road dynamics.

TECHNOLOGY AND CONNECTIVITY

The new PEUGEOT 308 is as smart as it is stylish:

PEUGEOT i-Connect® and i-Connect® Advanced – Intuitive infotainment with wireless Apple CarPlay and Android Auto, TomTom navigation, and AI voice assistance powered by ChatGPT.
Remote Features via MyPEUGEOT App – Lock/unlock, climate pre-conditioning, charging management, geolocation, and trip planning.
Plug & Charge – Effortless EV charging at over 10,000 European stations.
Over-the-Air Updates – Ensuring the 308 is always up to date with the latest features and improvements.

BUILT FOR TOMORROW

Sustainability plays a major role in the new 308’s design. Over 30% of materials are recycled or renewable, with hemp fibres, recycled plastics, and eco-friendly polymers integrated into key components. Both the 308 and 308 SW achieve 85% recyclability by mass and 95% recoverability.

Backed by PEUGEOT CARE, all new 308 models benefit from up to 8 years / 160,000 km warranty, ensuring peace of mind for years to come.

CONCLUSION

With its bold new design, refined interior, cutting-edge technology, and wide range of efficient powertrains, the new PEUGEOT 308 and 308 SW are more than just cars — they are a statement of driving passion, French excellence, and forward-thinking sustainability.

For drivers in Dubai looking to experience the perfect balance of style, comfort, and performance, the PEUGEOT 308 will undoubtedly become one of the most desirable options in the market. And for those seeking the best deals on used cars in Dubai, including the latest PEUGEOT models, visit Auto Trader UAE — your trusted destination for quality and value