Art in Motion: BMW Art Cars at the 2025 Goodwood Revival
The 2025 Goodwood Revival, running from 12–14 September, will celebrate the fusion of motorsport and creativity with a special display of five iconic BMW Art Cars. As part of the event’s renowned Earls Court Motor Show, visitors will have the rare opportunity to witness these rolling works of art up close — a unique blend of performance engineering and groundbreaking artistic vision.
50 Years of BMW Art Cars
Since 1975, the BMW Art Car Collection has represented a dialogue between art, design, technology, and automotive innovation. Artists from across the world have been invited to use BMW cars as their canvas, resulting in 20 unique creations by legends such as Andy Warhol, Roy Lichtenstein, David Hockney, and Jeff Koons.
What started as an artistic experiment has evolved into a global cultural initiative, uniting contemporary art with the thrill of motorsport. The collection continues to feature in exhibitions worldwide, forming part of BMW’s commitment to creativity, culture, and design.
The Goodwood Revival showcase is a highlight of the BMW Art Car World Tour, celebrating the collection’s 50th anniversary with appearances at major art and automotive platforms across the globe.
The Five BMW Art Cars at Goodwood Revival 2025
1976 | Frank Stella – BMW 3.0 CSL
Frank Stella transformed the legendary BMW 3.0 CSL — famous for its racing pedigree at Le Mans — into a technical masterpiece. His design featured a precise black-and-white grid pattern inspired by the car’s engineering, blending art with performance.
1977 | Roy Lichtenstein – BMW 320i Turbo
Pop Art icon Roy Lichtenstein applied his signature “Ben Day dots” and comic-inspired visuals to the BMW 320i Turbo. The car also competed in the 24 Hours of Le Mans, driven by Hervé Poulain, the originator of the BMW Art Car project.
1982 | Ernst Fuchs – BMW 635 CSi
Nicknamed the “Fire Fox on a Hare Hunt,” Austrian artist Ernst Fuchs’ BMW 635 CSi was the first Art Car based on a production model. Its vivid, almost mythical visuals made it one of the most distinctive entries in the collection.
1995 | David Hockney – BMW 850 CSi
British artist David Hockney sought to reveal the “soul” of the BMW 850 CSi by illustrating its inner workings on the exterior. Look closely, and you’ll see hidden details: a painted driver silhouette on the door and stylised engine motifs.
2010 | Jeff Koons – BMW M3 GT2
Jeff Koons’ BMW M3 GT2 is a visual explosion of colour and energy. With its bold streaks of red, yellow, blue, and green, the design conveys motion and speed — even when the car is standing still.
Goodwood Revival 2025: A Celebration of Heritage and Culture
The Goodwood Revival is one of the world’s most prestigious historic motorsport events, immersing visitors in the golden era of racing. The addition of BMW Art Cars to the Earls Court Motor Show highlights the unique intersection between culture and performance.
While Saturday tickets are already sold out, limited availability remains for Friday and Sunday at goodwood.com. Guests can also contact the Goodwood Ticket Office at +44 (0)1243 755055.
For ongoing updates, follow @BMWGroupCulture on Instagram, where the Art Car World Tour is being documented throughout its international journey.
Conclusion
The BMW Art Cars at Goodwood Revival 2025 are more than just vehicles — they are icons of creativity, history, and engineering excellence. Each car tells its own story, bringing together motorsport passion and the vision of world-renowned artists.
For car lovers in Dubai, this exhibition is a reminder of how the automobile continues to inspire both speed and art. And if you’re looking for the best deals on used cars in Dubai, including premium brands like BMW, visit Auto Trader UAE— your trusted destination for quality and value.