An Icon in Miniature: Mercedes-Benz 300 SL Reimagined by Mattel Brick Shop
In the world of automotive legends, few vehicles carry the prestige and allure of the Mercedes-Benz 300 SL. With its revolutionary design, iconic gullwing doors, and motorsport DNA, the 300 SL is more than just a car—it's a symbol of engineering excellence. And now, this piece of history is being celebrated in a stunning new way: a 1:12 scale model from the Mattel Brick Shop's Premium Series, developed in collaboration with Mercedes-Benz.
A Timeless Classic Reborn in Bricks
The original 300 SL made its dazzling debut in 1954 at the International Motor Sports Show in New York, setting new benchmarks in speed, design, and innovation. It was the fastest production car of its era, with a top speed reaching 250 km/h. Its space-frame chassis and lightweight aluminum body, paired with its signature upward-opening doors, quickly made it one of the most sought-after sports cars of the 20th century. In fact, it was named "Sports Car of the Century" in 1999 by a jury of automotive experts.
Now, the same spirit lives on in the meticulously crafted Mattel Brick Shop Mercedes-Benz 300 SL model, consisting of 1600 individual pieces. It’s the first release under Mattel’s PREMIUM SERIES in partnership with Hot Wheels, and it’s designed for collectors who appreciate both automotive history and the precision of quality model-building.
Attention to Detail at Every Angle
Designed by Benoit Monterroso and Craig Callum (from Hot Wheels), the miniature Mercedes captures every iconic feature of the full-size 300 SL. From the sculpted body lines and elongated hood to the unmistakable gullwing doors, this model is an accurate and faithful tribute to the original.
Measuring 36 cm long and 10 cm high, it includes metal rear-view mirrors, a steering wheel with authentic two-spoke design, and opening bonnet, boot, and doors. The set also comes with customizable features like:
- Swappable wheels, headlights, and grille options
- Alternative seats and side skirts
- A realistic spare tyre stored in the boot
- A metal Hot Wheels Signature Plate (usable as a key fob)
- A display-case-packaged 1:64 die-cast model for collectors
With metal components and a range of personalization options, this model delivers a premium experience for both enthusiasts and collectors.
Legacy of the 300 SL on Dubai Roads
While this scaled masterpiece highlights the legend of the Mercedes-Benz 300 SL, the real version continues to be a prized possession in the UAE’s luxury and classic car circles. In Dubai, where appreciation for high-performance vehicles and timeless design is widespread, used Mercedes-Benz models—including the newer S-Class, G-Class, and AMG variants—remain in strong demand.
Collectors and driving enthusiasts in the region often seek out classic and rare models, with the 300 SL among the most coveted. The presence of such a model—even in 1:12 scale—serves as a reminder of Mercedes-Benz’s unwavering commitment to innovation and luxury.
When and Where to Get It
The Mercedes-Benz 300 SL building block model will be available for pre-order starting May 2, 2025, and hits select retailers in summer 2025. Given the buzz around both Hot Wheels collectors and car aficionados, demand is expected to be high. Whether you're a Mercedes enthusiast or a scale model lover, this creation is a must-have addition to your collection.
For those in Dubai looking to experience the prestige of Mercedes-Benz vehicles, from timeless classics to modern masterpieces, Auto Trader UAE offers a wide range of used cars in Dubai, including top models from Mercedes-Benz. Browse our listings at www.autotraders.ae to find your perfect drive. Whether it's for collecting or cruising, your next used Mercedes in Dubai could be just a click away.
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