BMW Expands Lifestyle with AMBERNESS & BERGAMOOD Fragrances

A New Dimension of Joy: BMW Launches AMBERNESS and BERGAMOOD Fragrances

BMW has long been synonymous with sheer driving pleasure, precision engineering, and bold design. But the brand's latest innovation takes joy beyond the road and into the realm of personal lifestyle: the launch of two new exclusive fragrances — AMBERNESS and BERGAMOOD. These scents embody the same emotional depth and refinement that define the driving experience of a BMW, expanding the brand's vision of joy into a multi-sensory lifestyle experience.

Smelling the Spirit of BMW

According to Stefan Karch, Head of BMW Lifestyle & Licensing, "The new BMW fragrances AMBERNESS and BERGAMOOD convey the hallmark BMW joy in a new way." These aren’t just perfumes — they’re extensions of the BMW identity, crafted to resonate with the brand’s emotional impact and dynamic spirit.

Developed in collaboration with Mavive S.p.A., a luxury fragrance house with over 120 years of experience, the two scents were designed to go beyond gender definitions and deliver a versatile, inclusive fragrance experience. Whether worn individually or layered for a unique blend, both fragrances carry the essence of joy and individuality.

AMBERNESS – A Journey into Calm and Sophistication

AMBERNESS is all about sensual calm and tranquil elegance. The fragrance opens with notes of clary sage and Guatemalan cardamom, layered with Italian bergamot and Egyptian geranium. The deeper notes introduce the richness of Madagascar vanilla, Indonesian patchouli, and Haitian vetiver, resulting in a grounded, earthy aroma that feels both luxurious and serene.

BERGAMOOD – Invigorating Freshness for Every Occasion

BERGAMOOD, on the other hand, evokes freshness and energy. Italian bergamot and mandarin give the top notes a citrusy brightness, enhanced by pink pepper. The mid-notes feature lavender and petitgrain, and the scent is rounded off with base notes of liquidambar and musk, creating a vibrant, upbeat profile perfect for day-to-day wear.

These fragrances also incorporate EmotiWaves™ technology, developed by dsm-firmenich. This neuroscientifically-backed innovation uses natural ingredients that can positively influence and amplify mood and emotion — aligning perfectly with BMW’s core brand philosophy of joy and forward-thinking.

Design That Speaks BMW

In true BMW fashion, the fragrance bottles are minimalist yet iconic. Made of transparent glass, their cylindrical design takes inspiration from the BMW Headquarters building in Munich. Each bottle is topped with a black cap embossed with the BMW logo, featuring a refined metal finish. The packaging also reflects BMW’s commitment to sustainability, using FSC-certified paper and eco-conscious materials.

Where to Buy

The BMW AMBERNESS and BERGAMOOD fragrances will be available starting May 2025, through selected BMW dealerships, perfumeries, and the BMW Lifestyle Online Shop at lifestyle.bmw.com. Prices are set at €62 for 50ml and €85 for 100ml, offering a premium sensory experience at an accessible level.

BMW Lifestyle and Legacy in the UAE

For automotive enthusiasts in Dubai, BMW is more than just a brand — it's a lifestyle. From the iconic 3 Series to the powerful X5 and luxurious 7 Series, BMW cars are a popular choice in the UAE for their performance, aesthetics, and heritage. The introduction of fragrances like AMBERNESS and BERGAMOOD reinforces BMW’s influence beyond cars and into the realm of luxury living.

If you’re looking to bring the BMW experience into your everyday life, explore the range of used BMW cars in Dubai at Auto Trader UAE. Our platform offers top deals on well-maintained BMW models, allowing you to drive a vehicle that reflects both your style and personality. Visit www.autotraders.ae today and discover your next used car in Dubai from a brand that’s built to inspire joy — whether on the road or in the air.