MCPURA Debuts in Italy: Maserati Takes the Spotlight at the Turin Auto Show
Modena, 23 September 2025 – Maserati has once again proven why it remains a symbol of Italian passion and luxury. After a thrilling debut at the Goodwood Festival of Speed in July, the all-new MCPURA super sports car is now making its homecoming at the Turin Auto Show 2025 (Salone Auto Torino).
Presented in both coupé and cabrio versions—the latter named Cielo—the MCPURA is a natural evolution of Maserati’s MC20 halo car, bringing together elegance, performance, and craftsmanship in true Trident style.
A Celebration in Turin’s Piazza Reale
The Turin Auto Show, only in its second year, has already become a major highlight on the global automotive calendar. Against the picturesque backdrop of Turin, long recognized as Italy’s automotive capital, Maserati is leading the charge with its latest icon.
Visitors to Piazza Reale are being treated to a dual showcase:
- A matte-finished MCPURA coupé
- A glossy MCPURA Cielo cabriolet
Both dressed in the exclusive Ai Acqua Rainbow finish, conceived by Maserati’s bespoke Fuoriserie program, the cars change shades under the sunlight, offering a dazzling, prism-inspired effect.
The weekend-long event is more than just a static display. Maserati is set to electrify the crowd with the unmistakable roar of its Nettuno V6 engine during the grand parade on 27 September, leading a convoy of Trident icons from the Reggia di Venaria to Piazza San Giovanni. Adding extra glamour, Italian model and TV presenter Cristina Chiabotto will join the parade in a GranCabrio.
The New Maserati MCPURA – Evolution of a Legend
At the core of the MCPURA are four defining features:
- Carbon fiber monocoque: Lightweight yet rigid, keeping the weight under 1,500 kg.
- 630-hp Nettuno V6 engine: Featuring F1-derived pre-chamber combustion technology.
- Butterfly doors: A signature element of Maserati’s super sports car design.
- Retractable electrochromic glass roof (Cielo): Offering both openness and elegance at the touch of a button.
With a power-to-weight ratio of 2.33 kg/hp, the MCPURA blends brutal speed with refined Italian luxury. Its premiere Ai Acqua Rainbow finish highlights Maserati’s philosophy of turning engineering into emotion.
Crafted in Modena, Made for the World
Every MCPURA is built at Maserati’s historic Viale Ciro Menotti plant in Modena—a site that continues to be the beating heart of the brand. From the handcrafted Nettuno engine to the car’s painting and personalization, the MCPURA is a testament to “Made in Italy” mastery.
Through the Maserati Fuoriserie program, clients can configure their MCPURA as a one-of-one piece, emphasizing exclusivity and personal taste. This approach elevates the brand beyond performance, placing it firmly in the realm of hyper-luxury craftsmanship.
Why It Matters
The debut of the MCPURA is more than a new chapter for Maserati—it’s a reaffirmation of Italy’s status as the home of automotive artistry. For enthusiasts in Dubai and the UAE, where Maserati enjoys a strong presence, the MCPURA represents the kind of statement vehicle that defines lifestyle as much as performance.
With the MCPURA coupé and Cielo, Maserati has rewritten the rulebook for Italian super sports cars—an icon that blends elegance, power, and heritage, while offering a glimpse into the future of the Trident.
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