Aston Martin Rome Launch | Expanding Italian Presence

Aston Martin Expands Presence in Italy with the Launch of Aston Martin Rome

Rome, September 2025 – Aston Martin, the iconic British marque synonymous with ultra-luxury performance, has announced an important new chapter in its Italian journey with the launch of Aston Martin Rome, a boutique showroom set to open later this year.

The Eternal City, with its unrivalled heritage of beauty, culture, and style, has been chosen as the perfect location for the brand’s next milestone in Italy. This new site will serve as both a sales and service hub, ahead of the opening of a full-service dealership planned for 2026, strengthening Aston Martin’s already robust network across the country.

A Strategic Expansion in Italy

Italy is one of Aston Martin’s top five markets in continental Europe, and the expansion in Rome marks a key step in the brand’s strategy to deepen its footprint in the region. The company has partnered with Maldarizzi Automotive S.p.A., known for its premium service and luxury expertise, ensuring that customers in Rome will enjoy an ownership experience that mirrors Aston Martin’s legendary standards.

This latest addition joins Aston Martin’s network in Verona, Milan, and Bologna, reaffirming the brand’s commitment to Italian customers. At the same time, the acquisition of Aston Martin Verona by Gino S.p.A. further strengthens the marque’s northern presence, with plans for new facilities in the pipeline.

The Strongest Portfolio in Aston Martin’s History

The arrival of Aston Martin Rome coincides with what the brand calls its “strongest-ever product range.” From the adrenaline-fueled Vantage and DB12 models to the commanding DBX707 SUV, Aston Martin continues to deliver cars that embody power, elegance, and uncompromising design.

Looking ahead, the launch of the Valhalla, Aston Martin’s first mid-engined plug-in hybrid hypercar, promises to push the brand even further into the future. First European deliveries are expected before the end of 2025, showcasing the brand’s ability to blend sustainability with supercar performance.

Personalization at Its Finest

Every Aston Martin is more than a car—it is a piece of art. The brand’s bespoke service, “Q by Aston Martin,” offers customers the ability to collaborate directly with the design team to create one-of-one vehicles. This has become a major growth driver, with increasing demand elevating Aston Martin’s average selling price to a record €268,000 in 2024.

Chief Creative Officer Marek Reichman summarized it best:
“Our customers don’t just buy a car; they acquire a work of art that reflects their personality. The ‘Q by Aston Martin’ service represents the pinnacle of this philosophy, offering a level of personalization that turns dreams into reality.”

A City of Style Welcomes a Legend

Rome’s upcoming showroom will be more than just a sales point; it will be a luxury destination where Italian craftsmanship, British engineering, and timeless design converge. For Aston Martin, it marks not just an expansion, but a celebration of its values in one of the most stylish and historic cities in the world.

With this launch, Aston Martin continues to strengthen its ties to Italy—delivering cars that balance performance, design, and individuality in perfect harmony. The brand’s journey in the country has never looked more promising.