What is the Mattel Brick Shop launch in the GCC?

The Mattel Brick Shop launch in the GCC marks the introduction of a dedicated retail and digital experience for Mattel toy brands, including Hot Wheels, Barbie, and collectible lines, offering interactive play zones, exclusive models, and limited-edition products tailored for GCC markets.

Is Hot Wheels officially launching new collections in the GCC?

Yes, Hot Wheels is launching exclusive collections and collectible die-cast models in the GCC as part of Mattel's regional expansion, including themed series inspired by car-culture in the UAE and broader Middle East.

Where will the Mattel Brick Shop be available in the GCC?

The Mattel Brick Shop will roll out through retail stores and online platforms across key GCC countries, including the UAE and Saudi Arabia, with flagship experiences expected in major shopping malls and entertainment hubs.

Will the GCC receive exclusive Hot Wheels releases?

Yes, Mattel plans to offer GCC-exclusive Hot Wheels models, collectible bundles, and limited series inspired by regional automotive trends, supercars, and iconic Middle Eastern car culture.

Why is Mattel expanding its Hot Wheels and toy retail footprint in the GCC?

Mattel is expanding in the GCC due to the region's strong toy market growth, rising collector community, family-oriented retail landscape, and a booming passion for car culture—particularly in places like Dubai, Abu Dhabi, and Riyadh.

Can collectors in the UAE pre-order Hot Wheels special editions?

Yes, collectors in the UAE can expect online pre-orders and early access opportunities for rare Hot Wheels models and limited-edition sets through official Mattel platforms and regional partners.

Will there be events or competitions for Hot Wheels fans in the GCC?

Mattel is expected to host Hot Wheels fan events, build-and-race competitions, collector meets, and family activities in collaboration with malls and toy retailers across the GCC.

Mattel Brick Shop & Hot Wheels Launch in the GCC

October 29, 2025

The Wait is Over: Mattel Brick Shop™ and Hot Wheels® Bring Their Collectible Series to the GCC A new chapter of creative play and craftsmanship launches in the UAE this November UAE, 29 October 2025 – The long-awaited moment has finally arrived for collectors and creative builders in the Middle East. Mattel, the global leader in toy innovation, is officially bringing its Mattel Brick Shop™ brand and its first-ever Hot Wheels® collaboration collection to the GCC re...

The Wait is Over: Mattel Brick Shop™ and Hot Wheels® Bring Their Collectible Series to the GCC

A new chapter of creative play and craftsmanship launches in the UAE this November

UAE, 29 October 2025 – The long-awaited moment has finally arrived for collectors and creative builders in the Middle East. Mattel, the global leader in toy innovation, is officially bringing its Mattel Brick Shop™ brand and its first-ever Hot Wheels® collaboration collection to the GCC region, following a successful international rollout. Starting 1 November, the full range will be available at leading toy retailers and online platforms across the UAE.

A Fusion of Innovation and Imagination

This collaboration marks a defining moment for collectors in the UAE — combining Mattel’s heritage in craftsmanship with Hot Wheels’ iconic design legacy. The Mattel Brick Shop™ x Hot Wheels® line introduces a unique concept where fans can build, customize, and collect detailed Hot Wheels vehicles that blend engineering precision with creative flexibility.

Each set features authentic proportions, real metal parts, and customization options — including interchangeable wheels, decals, and even functional components. Every box also includes a matching 1:64 scale die-cast Hot Wheels car, making each set both a buildable masterpiece and a collectible keepsake.

Launch Celebration at Yas Mall, Abu Dhabi

To celebrate the launch, Mattel Brick Shop™ will host a one-day pop-up event at Yas Mall on 1 November 2025, giving enthusiasts and families a first-hand look at the full lineup. Guests can explore interactive build stations, photo zones, and creative workshops, showcasing how each model merges imagination with precision craftsmanship.

This event is not just a product showcase — it’s a celebration of the car culture and design spirit that resonates deeply in the UAE, especially among collectors and young builders inspired by automotive design.

Inside the Collection: Three Distinct Series

The Mattel Brick Shop™ x Hot Wheels® debut lineup comes in three collectible series, each offering a unique experience for different kinds of builders and collectors.

Hot Wheels Premium Series – The Ultimate Collectible

Built for connoisseurs, the Premium Series features high-grade metal parts, authentic decals, and a matching 1:64 die-cast collectible for display.

Mattel Brick Shop™ Hot Wheels™ Mercedes-Benz 300 SL – The legendary Gullwing returns in 1:12 scale with opening doors, authentic Mercedes-Benz details, and a luxurious interior finish.
Ages: 17+ | Price: 639 AED

Hot Wheels Elite Series – For the True Enthusiast

The Elite Series captures the thrill of performance and precision, offering multiple customization options and licensed designs.

Corvette Grand Sport – Track-ready classic with metallic pipes and swappable parts.
‘90 Acura NSX – A JDM icon complete with pop-up headlights and dual branding (Acura/Honda).
Custom ‘62 Chevy Pickup – Vintage flair meets coastal cool, featuring an exposed engine and surfboard details.
Ages: 10+ | Price: 269 AED

Hot Wheels Speed Series – Built for Thrill Seekers

Designed for accessible fun and fast builds, the Speed Series introduces iconic cars with dynamic styling and personalization.

Cadillac Project GTP Hypercar – Aerodynamic racer with opening doors and racing decals.
Maserati MC20 – Italian elegance in motion, featuring butterfly doors and a visible motor.
Custom ’68 Camaro – Classic American muscle reborn with bold stripes and chrome finishes.
Ages: 10+ | Price: 99 AED

Looking Ahead: Future Collaborations with Audi

Mattel Brick Shop™ is already revving up for its next big partnership — with quattro GmbH and Auto Union GmbH, both subsidiaries of AUDI AG.
Coming in Spring 2026, fans can expect two new buildable models:

Audi Avant RS2 (1:32 scale)
Audi R8 LMS (1:16 scale)
These sets will continue to merge motorsport design, precision engineering, and collectible artistry for fans and builders across the GCC.

A Global Legacy Finds a New Home in the GCC

The UAE’s thriving car culture and passion for craftsmanship make it the ideal stage for the Mattel Brick Shop™ x Hot Wheels® debut. In a region where design meets speed, these collectible sets are poised to inspire a new generation of builders, collectors, and dreamers who see cars not just as machines — but as art.

For more details, visit Hot Wheels Official Site or follow Mattel’s regional updates on social media.

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Final Paragraph

As the UAE continues to lead the GCC in automotive innovation and creative industries, the arrival of Mattel Brick Shop™ x Hot Wheels® offers a fresh intersection between car culture and craftsmanship. Whether you’re a collector or a casual enthusiast, explore more stories and listings about used cars for sale in Dubai and the latest automotive trends at Auto Trader UAE.