Lexus LBX: Premium Hybrid Performance for Europe's City Streets

Lexus introduces the LBX, its first-ever self-charging hybrid electric crossover designed specifically for the European market. This all-new model targets a younger audience seeking a premium yet practical urban driving experience.

Lexus Reimagines Luxury for Europe

• The LBX challenges conventional luxury car notions with a focus on driver engagement and a "casual feel."
• The design breaks away from Lexus's traditional spindle grille, introducing a "Resolute Look" with a focus on powerful aesthetics.
• The interior prioritizes a driver-centric experience with a Tazuna cockpit design for intuitive control.
• The LBX prioritizes comfort for all passengers with a spacious cabin and high-quality materials.

A compelling blend of performance and efficiency

• Powered by a 1.5-liter self-charging hybrid electric system, the LBX delivers rewarding performance and low-speed agility.
• The new bi-polar nickel-metal hydride battery offers responsive power in a smaller, lighter package.
• Extensive noise and vibration reduction measures ensure a quiet and refined cabin experience.

Technology Tailored for the European Driver

• The Lexus LBX features a Lexus Link multimedia system with cloud-based navigation, smartphone integration, and advanced voice recognition.
• An optional digital key allows up to five users to unlock and start the vehicle using their smartphones.
• The LBX offers seamless over-the-air software updates for its multimedia and safety systems.

A Range of Grades to Suit Every Style

• The LBX will be available in various grades, each offering distinct design elements and interior trims to reflect individual preferences.
• The range will include a limited-edition Original Edition with a bi-tone exterior, exclusive colorways, and premium interior finishes.

Commitment to European Manufacturing

• The LBX is the first Lexus model to be manufactured at the Iwate plant in eastern Japan, a facility that has benefited from significant investment.
• Production commenced this year, with deliveries to European customers expected in early 2024.

LBX Target Audience and European Market Strategy

• Lexus identified three primary customer profiles for the LBX: existing Lexus customers seeking a second car, those who admire the brand but haven't found a suitable model, and entirely new customers drawn to the crossover's design and features.
• An online configurator allows potential customers to explore different option combinations and visualize the LBX in various colors and trims.

Lexus LBX: A compelling new entry in the European luxury crossover segment, offering a unique blend of design, performance, technology, and practicality