Lexus introduces the LBX, its first-ever self-charging hybrid electric crossover designed specifically for the European market. This all-new model targets a younger audience seeking a premium yet practical urban driving experience.
Lexus Reimagines Luxury for Europe
- The LBX challenges conventional luxury car notions with a focus on driver engagement and a "casual feel."
- The design breaks away from Lexus's traditional spindle grille, introducing a "Resolute Look" with a focus on powerful aesthetics.
- The interior prioritizes a driver-centric experience with a Tazuna cockpit design for intuitive control.
- The LBX prioritizes comfort for all passengers with a spacious cabin and high-quality materials.
A compelling blend of performance and efficiency
- Powered by a 1.5-liter self-charging hybrid electric system, the LBX delivers rewarding performance and low-speed agility.
- The new bi-polar nickel-metal hydride battery offers responsive power in a smaller, lighter package.
- Extensive noise and vibration reduction measures ensure a quiet and refined cabin experience.
Technology Tailored for the European Driver
- The Lexus LBX features a Lexus Link multimedia system with cloud-based navigation, smartphone integration, and advanced voice recognition.
- An optional digital key allows up to five users to unlock and start the vehicle using their smartphones.
- The LBX offers seamless over-the-air software updates for its multimedia and safety systems.
A Range of Grades to Suit Every Style
- The LBX will be available in various grades, each offering distinct design elements and interior trims to reflect individual preferences.
- The range will include a limited-edition Original Edition with a bi-tone exterior, exclusive colorways, and premium interior finishes.
Commitment to European Manufacturing
- The LBX is the first Lexus model to be manufactured at the Iwate plant in eastern Japan, a facility that has benefited from significant investment.
- Production commenced this year, with deliveries to European customers expected in early 2024.
LBX Target Audience and European Market Strategy
- Lexus identified three primary customer profiles for the LBX: existing Lexus customers seeking a second car, those who admire the brand but haven't found a suitable model, and entirely new customers drawn to the crossover's design and features.
- An online configurator allows potential customers to explore different option combinations and visualize the LBX in various colors and trims.
Lexus LBX: A compelling new entry in the European luxury crossover segment, offering a unique blend of design, performance, technology, and practicality
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