Automobili Lamborghini Unveils Miami-Inspired Urus SE at Art Basel Miami Beach 2024
Luxury and innovation reached new heights as Automobili Lamborghini unveiled the Miami-inspired Urus SE during Art Basel Miami Beach 2024. This exclusive edition, crafted under the Lamborghini Ad Personam customization program, reflects the vibrancy of Miami's dynamic culture and artistic flair.
A Masterpiece of Customization
The Lamborghini Urus SE, the brand’s first PHEV (Plug-In Hybrid Electric Vehicle), boasts an 800 CV hybrid powertrain, blending sustainability with Lamborghini’s iconic performance. Launched earlier this year in Beijing, this Super SUV now embraces Miami's unique spirit with a custom livery that required an additional 230 hours of intricate painting and testing.
Mitja Borkert, Design Director at Automobili Lamborghini, shared:
"This authentic piece of art inspires our customers with graphics that highlight the Urus's iconic design and celebrate Miami’s diversity and vibrant lifestyle."
The exterior showcases striking Blu Glauco highlights complemented by shades of grey and black. Key details include a Nero Noctis front lip accented by Blu Glauco, bicolor mirror caps in Grigio Telesto, and a Nero Noctis rear diffuser with matching Blu Glauco accents. Inside, the cabin features luxurious unicolor leather, bespoke kick plates, and a carbon fiber dashboard inscribed with "MIAMI," elevating exclusivity to new levels.
Lamborghini’s Artistic and Technological Brilliance
Attendees of the unveiling witnessed Lamborghini’s commitment to innovation and artistry, with executives including CEO Stephan Winkelmann and Chief Marketing and Sales Officer Federico Foschini present at the event.
This exclusive Miami-inspired Urus SE was complemented by a preview of the Lamborghini Temerario, a twin-turbo V8 hybrid supercar with 920 CV, which accelerates from 0-100 km/h in just 2.7 seconds. The Temerario sets a new benchmark in performance and driving pleasure.
A Year of Success for Lamborghini
The unveiling comes amid record-breaking success for Lamborghini in 2024. The company reported an 8.6% increase in global deliveries, reaching 8,411 vehicles in the first three quarters of the year. With its entire lineup now hybridized, Lamborghini is poised for continued growth as it accelerates into a sustainable future.
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