Al Habtoor Motors Celebrates 53rd Eid Al Etihad with "Poetry in Motion" Campaign

Al Habtoor Motors Celebrates 53rd Eid Al Etihad with "Poetry in Motion" Campaign

Al Habtoor Motors, the exclusive distributor of Mitsubishi Motors in the UAE, recently celebrated the 53rd Eid Al Etihad with a creative and heartfelt campaign titled "Poetry in Motion." This initiative beautifully blended the rich cultural heritage of the UAE with modern technology, using poetry to celebrate the nation’s unity, growth, and natural beauty.

A Tribute to UAE's Legacy

"Poetry in Motion" showcased the cultural essence of the UAE by combining one of its most treasured art forms—poetry—with the capabilities of the Mitsubishi Outlander. Known for its versatility and reliability, the Outlander became the centerpiece of this campaign, representing the spirit of exploration and connection.

The campaign involved a remarkable journey through all seven emirates, with the Outlander taking center stage. Equipped with an innovative AI-powered poetry camera, the vehicle captured stunning images of iconic landmarks and natural beauty across the country. The camera instantly transformed these visuals into poetic verses, bringing to life the UAE's charm and diversity through words and imagery.

Exploring the Beauty of the UAE

The Outlander’s journey covered some of the UAE’s most captivating locations, including:

• Fujairah’s majestic mountains
• Ras Al Khaimah’s Wadi Kub
• Sharjah’s Fossil Rock
• Dubai’s vibrant cityscape
• The desert roads of Abu Dhabi
• Ajman’s serene Hatta
• Sinnah in Umm Al Quwain

This journey emphasized the Outlander’s capability as a reliable SUV for any terrain, whether navigating city streets or exploring rugged landscapes. Its robust design, advanced features, and spacious interior made it the ideal companion for this poetic adventure.

A Celebration of Culture and Innovation

The "Poetry in Motion" campaign resonated with the UAE's enduring appreciation for poetry as a cornerstone of its cultural identity. Through this initiative, Al Habtoor Motors celebrated not only the nation’s growth and innovation but also its respect for tradition and creativity.

By blending cutting-edge technology with cultural heritage, Al Habtoor Motors demonstrated its commitment to honoring the past while embracing the future. The campaign highlighted the Mitsubishi Outlander as a symbol of versatility, innovation, and adventure—a perfect match for the UAE's progressive and dynamic spirit.

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