Bugatti Eyewear Unveils Next Generation at SILMO 2025

A New Era of Style and Design: The Next Generation of Bugatti Eyewear to be Unveiled at SILMO Paris 2025

Bugatti is stepping into an exciting new chapter, not just on the road but also in the world of luxury lifestyle. At SILMO Paris 2025, the world’s leading optical innovation showcase, Bugatti will unveil its next generation of eyewear – a collection that redefines sophistication, performance, and artistry.

Before its public debut, a select group of discerning guests was invited to Luxury Living Paris for an exclusive private viewing. Surrounded by exquisite pieces from the Bugatti Home Collection, attendees witnessed firsthand how Bugatti continues to extend its DNA of innovation, precision, and luxury into new realms of design.

A Vision of Innovation Inspired by the Tourbillon

Guided by Sascha Koettig, CEO of OBI (Bugatti’s eyewear partner), and Kellie Hautala, Creative Director of OBI, the new eyewear line fuses cutting-edge technical mastery with timeless elegance. Drawing inspiration from the breathtaking Bugatti Tourbillon hypercar, the collection embodies the marque’s ethos: beauty, performance, and uncompromising craftsmanship.

The highlight of the lineup is the Tourbillon Limited Edition – a striking 3D-printed titanium frame influenced by the aerodynamic rear of the Tourbillon. Built with supreme strength, flexibility, and sculptural beauty, it pays homage to Ettore Bugatti’s principle: “Nothing is too beautiful.” Only 100 pieces will be crafted worldwide, each delivered in a custom carbon fiber collector’s box with a patent-pending 3D-printed polyamide case modeled after the Tourbillon’s suspension system.

Expanding Horizons: A Long-Term Vision

Speaking on the evolution of Bugatti Eyewear, Mate Rimac, CEO of Bugatti Rimac, emphasized that the new collection embodies the same daring creativity and precision that define Bugatti automobiles. With Bugatti extending its partnership with OBI through 2030, the brand has committed to a long-term vision of growth, luxury, and global expansion.

Wiebke Ståhl, Managing Director of Bugatti International, added:
“Extending our partnership with OBI not only strengthens our collaboration but also opens new and exciting pathways for the future of Bugatti Eyewear. Together, we look forward to shaping an era of quiet luxury and refined sophistication.”

The Collection: A Fusion of Heritage and Modern Luxury

Each frame in the new collection is a testament to Bugatti’s commitment to rarity, precision, and craftsmanship. Highlights include:

• Model 36 – Bugatti’s first rimless design, embodying weightlessness and refined elegance.
• Model 100 – A bold navigator silhouette crafted from carbon fiber and horn, elevated with EB spring hinges and mesh accents plated in Silver, White Gold, and 24K Gold.
• Precious Collection – A bespoke line of eyewear handset with VVS1 diamonds, precious gemstones, and custom-faceted lenses. Each frame is a work of art, handcrafted by Antwerp’s master artisans.

These models not only echo the spirit of Bugatti’s hypercars but also mirror the craftsmanship seen in the recently launched Programme Solitaire, reinforcing Bugatti’s reputation for hyper-luxury creations.

SILMO Paris 2025: A Showcase of French Luxury

The grand unveiling at SILMO Paris 2025 will mark a new milestone for Bugatti, positioning its eyewear alongside its hypercars as symbols of timeless elegance and engineering brilliance. In the heart of the world’s style capital, Bugatti will once again prove that its artistry goes beyond the racetrack, shaping luxury for generations to come.

Just as Bugatti cars embody speed, beauty, and precision, the next generation of Bugatti Eyewear represents a new era of style, craftsmanship, and exclusivity. For collectors and connoisseurs, these frames are not simply accessories – they are statements of refined luxury, designed for those who expect nothing less than perfection.