True Volkswagen: Realigning the Model Range Around Core Values

True Volkswagen: Realigning the Model Range Around Core Values

Volkswagen is stepping into a new era of innovation and identity. At the IAA MOBILITY 2025 in Munich (8–14 September), the German automaker is unveiling the results of three years of intensive development under the banner “True Volkswagen.” This initiative is more than just a product update—it’s a brand-wide realignment that brings Volkswagen back to its essence: clean design, uncompromising quality, intuitive technology, and an attractive price-to-performance ratio.

Back to Core Values

For decades, Volkswagen has been a symbol of reliability and practicality, producing cars that resonate with drivers worldwide. The new “True Volkswagen” strategy builds on these strengths while injecting modern flair. The brand is reintroducing the hallmarks that made it iconic—recognizable design, accessible pricing, and smart innovations—while aligning itself with the challenges of a rapidly electrifying market.

A New Electric Line-Up

One of the highlights at IAA 2025 is Volkswagen’s next wave of all-electric small cars and compacts, designed to meet the growing global demand for affordable EVs. The lineup includes:

• ID. Polo and ID. Polo GTI – making their first public appearance in camouflage, these models bridge Volkswagen’s legendary Polo DNA with a fully electric future.
• ID. CROSS Concept – a near-production compact SUV that blends urban versatility with sustainable driving.
• ID. EVERY1 – an entry-level EV priced at just €20,000, aimed at making electric mobility accessible to everyone.

This fresh range is paired with Volkswagen’s new naming strategy, beginning with the ID. Polo, which will set the tone for future electric models that carry forward established VW names.

Combustion Models Still Have a Place

While electrification takes center stage, Volkswagen is not leaving traditional engines behind. At IAA 2025, the brand is also showcasing the new T-Roc, alongside recently refreshed models like the Tiguan, Tayron, and Passat. These vehicles demonstrate Volkswagen’s commitment to delivering a diverse portfolio, catering to drivers who aren’t ready to go fully electric just yet.

To highlight its evolving spirit, VW will also debut special editions like the ID.3 GTX FIRE+ICE, a bold example of how the brand is experimenting with personality and lifestyle in its vehicles.

Looking Toward 2030

Volkswagen CEO Thomas Schäfer summarized the brand’s ambition clearly:

“Our goal for the next five years is clear: By 2030, we want to establish ourselves as the leading high-volume manufacturer for pioneering technology. At the IAA 2025, we will be demonstrating that we are ready to deliver on this now.”

With this vision, Volkswagen aims to dominate the global EV market while staying true to its roots—offering vehicles that are reliable, affordable, and forward-thinking.

Final Thoughts

The “True Volkswagen” philosophy is about more than electrification. It’s a bold reminder that innovation doesn’t have to come at the cost of identity. By combining fresh design, advanced technology, and an inclusive pricing strategy, Volkswagen is setting the stage to remain a global leader in mobility.

And for car enthusiasts in Dubai and across the UAE, this realignment will surely shape the used car market in the coming years, as the arrival of new-generation Volkswagens creates more opportunities for buyers seeking reliable German engineering at competitive prices.

If you’re exploring used cars in Dubai, or looking to keep track of Volkswagen’s latest moves, visit Auto Trader UAE — your trusted source for premium cars and market insights.