Toyota has unveiled its latest brand film, "Getaway Driver," as part of a national advertising campaign supporting the 2024 Corolla Hybrid. This engaging short film showcases the Corolla Hybrid Nightshade Edition, known for its sporty exterior, 18-inch bronze-finished wheels, and blacked-out accents. Designed to captivate Gen Z and Millennial consumers, "Getaway Driver" combines humor and the psycho-horror genre to highlight the vehicle's features.
A Film for a New Generation
In collaboration with SiriusXM®, "Getaway Driver" stars comic-actor King Bach, an internet personality with a massive following on Instagram and TikTok. This project marks Bach’s debut in television commercial advertising. The film will premiere on the Toyota YouTube channel on June 25th at 4:00 p.m. CT. During the premiere, Bach will engage with viewers and fans through a live chat, adding an interactive element to the experience.
Bach expressed his excitement about the project, saying, “I’m thrilled about this unique opportunity to chat live and to engage real-time with my fans, as well as fans of cars and Toyota. I am humbled to be able to partner with such a respected and high-quality brand, and can’t wait for everyone to see the final video.”
A Thrilling and Hilarious Narrative
"Getaway Driver" opens with a frantic Bach fleeing from a chainsaw-wielding killer in a dark, rural setting. He calls a friend for help, who arrives just in time in a Corolla Hybrid Nightshade AWD. As they speed away, the friend humorously highlights the features of the 138 hp, all-wheel drive Corolla Hybrid, navigating winding country roads with ease. Meanwhile, another group of friends attempts to catch up in a Corolla Cross Hybrid Nightshade.
Jeff Buchanan, Vice President of Marketing and Communications at Toyota, remarked, “Sometimes, we all need to stretch and push boundaries and just have a little fun. I think this over-the-top, humor-driven creative execution of 'Getaway Driver' for the Corolla Hybrid Nightshade does just that. The Corolla Hybrid is a fun-to-drive vehicle with a great design that offers excellent fuel economy, AWD, and of course, the quality and reliability that people expect when they buy a Toyota.”
SiriusXM®: Enhancing the Driving Experience
All Toyota models sold in the Continental U.S. come standard with SiriusXM®, offering customers a three-month subscription to SiriusXM®'s full lineup of exclusive content. This feature enhances the driving experience by providing access to a wide variety of music, news, and entertainment both in and out of the vehicle through the SiriusXM app.
Explore the Latest Toyota Models on Auto Trader UAE
For those interested in the 2024 Corolla Hybrid and Corolla Cross Hybrid Nightshade Editions, visit Auto Trader UAE to explore a wide range of new and used cars in Dubai. Discover the features and benefits of these stylish and efficient vehicles and find the perfect Toyota model to suit your needs.
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