Rolls-Royce in Saint-Tropez: A Summer at the Riviera’s Most Distinguished Addresses
From the pine-fringed coves of La Réserve to the opulent terraces of Althoff Villa Belrose, Rolls-Royce Motor Cars returns to Saint-Tropez this summer, offering its distinguished clientele a meticulously curated experience of luxury, performance, and elegance. Taking place from 28 July to 3 August, the marque’s summer programme in the French Riviera stands as a testament to its unwavering commitment to being more than just a car brand—it’s a lifestyle.
Luxury That Moves With You
“Our summer programme in Saint-Tropez is a considered extension of our wider philosophy – to ensure our clients are never without the community, hospitality and access that Rolls-Royce provides, wherever they are in the world,” stated Boris Weletzky, Regional Director of Rolls-Royce Motor Cars for the UK, Europe, and Central Asia.
The brand will host private appointments, bespoke test drives, and exclusive gatherings across some of the Riviera’s most coveted destinations. Whether it's the minimalist seclusion of La Réserve or the Mediterranean grandeur of Villa Belrose, each venue resonates with the lifestyle of the Rolls-Royce connoisseur—elevated, elegant, and effortlessly refined.
The Riviera Spirit Meets Rolls-Royce Bespoke
Set against the scenic backdrop of the French Riviera’s coastal corniches—once favored by Sir Henry Royce himself—12 Bespoke Rolls-Royce motor cars will be available for exploration. Guests are invited to experience the marque’s entire contemporary lineup, including the Ghost, Phantom, Cullinan, and Spectre, each tailored to meet the highest expectations of performance and personalization.
These aren’t just test drives—they're curated drives through winding roads where history, heritage, and innovation meet. The experience is made complete with hospitality lounges at each destination, designed for intimate client meetings and casual luxury.
Exclusive Moments in a Legendary Setting
No summer in Saint-Tropez is complete without a touch of joie de vivre, and Rolls-Royce captures it perfectly with an exclusive appearance at Nikki Beach. Famed for its vibrant energy and refined celebrations, this destination allows clients to enjoy the lighter, more social side of the Riviera—Rolls-Royce style.
The week will also feature private soirées and hosted dinners, curated to celebrate shared passions—from fine motoring and craftsmanship to regional culinary excellence and Mediterranean culture.
Connected by Whispers
In keeping with the brand’s discreet service, clients can coordinate their attendance through Whispers, Rolls-Royce’s exclusive private members’ app. From booking appointments to arranging tailored experiences, Whispers ensures every detail is refined to perfection—just like the motor cars themselves.
A Lifestyle Beyond the Wheel
Rolls-Royce's presence in Saint-Tropez is not just about showcasing its lineup—it's about affirming its role as an integral part of its clients' lives. Through elegance, heritage, and exclusivity, the brand continues to push the boundaries of luxury mobility.
For those in Dubai who admire excellence in craftsmanship, Rolls-Royce’s Riviera showcase reminds us that luxury is not confined to where you live—it travels with you. To discover luxurious used Rolls-Royce cars in Dubai, browse exclusive listings now on Auto Trader UAE.
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