Revolut Becomes Title Partner of Future Audi F1 Team

Revolut Becomes Title Partner of Future Audi F1 Team Starting 2026

In a groundbreaking alliance that bridges the worlds of elite motorsport and cutting-edge finance, Revolut has been announced as the title partner of the future Audi Formula 1 Team, beginning with the 2026 FIA Formula One World Championship. This bold partnership marks the convergence of two powerhouses: Audi, a symbol of German engineering and performance, and Revolut, the global fintech disruptor with over 60 million customers worldwide.

Innovation Meets Ambition: A Strategic Alliance for the Future

At its core, this partnership is more than a branding exercise—it’s a union of shared values. Both Audi and Revolut are committed to pushing boundaries, redefining their industries, and creating new ways to engage their global audiences.

From 2026, the team will race under the “Revolut Audi F1 Team” name, and the partnership will extend beyond the track to redefine how fans experience Formula 1. Exclusive rewards and interactive features for Revolut users will bring a new layer of engagement during race weekends, signaling a shift in how digital platforms connect fans with motorsport.

Revolut to Power the Team's Financial Infrastructure

Not only will fans benefit, but the inner workings of the Audi F1 Team will be revolutionized as well. Revolut Business—the fintech giant’s business solution platform—will play a central role in powering the team’s financial operations. Everything from seamless team merchandise checkouts to real-time expense tracking and global payments will be streamlined by Revolut’s technology.

Jonathan Wheatley, Team Principal of the future Audi F1 Team, emphasized:

“With Revolut, we have found a partner that shares our core ethos of innovation and relentless ambition. This is more than a brand fit; it is a strategic alliance engineered to challenge conventions in motorsport.”

Audi’s Formula 1 Vision: Sustainable, Technological, and Global

Audi’s entry into Formula 1 from 2026 is part of a long-term strategic initiative to reshape its global identity. Under the new regulations, F1 will shift to increased electric power, 100% sustainable fuels, and a strict cost cap—ideal conditions for Audi to showcase its engineering expertise and commitment to sustainability.

Gernot Döllner, CEO of Audi AG, highlighted the opportunity:

“Formula 1 is a global stage that offers us the opportunity to reach new target groups together and generate enthusiasm for our products.”

The move isn’t just about performance—it’s a bold marketing and brand evolution strategy. With 1.6 billion global TV viewers and over 820 million fans, F1 is the most powerful sporting platform for reaching new markets, especially the younger and tech-savvy demographics that Revolut excels in engaging.

What This Means for the UAE F1 Community

Dubai and the wider UAE have become a regional hub for motorsport and fintech innovation, making this partnership highly relevant to local audiences. From the F1 races at Yas Marina to Revolut’s growing presence in the Middle East, fans and financial professionals alike will find this partnership exciting.

By 2026, when the Revolut Audi F1 Team hits the grid, UAE-based motorsport fans and fintech adopters will be watching closely. With both companies known for premium performance and relentless innovation, this is one team that’s likely to disrupt the status quo—on and off the track.

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