Range Rover has elevated the luxury SUV experience through its latest campaign featuring the dynamic new Range Rover Sport and acclaimed British actor and producer Theo James. In this compelling partnership, Range Rover showcases the sporting luxury and iconic Britishness that defines the new Range Rover Sport, all set against the backdrop of a quintessential British manor house estate. The campaign brings together the best of modern luxury, high performance, and refined British charm.
The Range Rover Sport, known for being the most dynamic vehicle in the Range Rover lineup, demonstrates its unparalleled performance as Theo James navigates through the estate’s diverse terrain. In captivating scenes, the vehicle climbs challenging stone steps and gracefully traverses a life-sized chessboard, all while sporting a striking Velocity Blue exterior—a color now available to Range Rover Sport clients. This vibrant demonstration of power and agility reflects Range Rover's commitment to leading modern luxury and dynamic thrills.
This high-performance SUV offers unmatched power and capability, with a range of mild and plug-in electric hybrid options that prioritize responsive handling and commanding all-terrain performance. The Range Rover Sport boasts adjustable dynamic air suspension, torque vectoring, adaptive dynamics, and dynamic launch features, making it a true champion of luxury performance.
The campaign stars Theo James, an Emmy Award-nominated actor known for his roles in Netflix’s ‘The Gentleman’ and ‘The White Lotus: Sicily’. James’s performance aligns seamlessly with the Range Rover Sport’s essence, combining elegance, strength, and charm. Filmed at the Harewood House estate in West Yorkshire, the campaign blends heritage and modern sophistication, with creative storytelling that brings to life the agility and luxurious design of the Range Rover Sport. From maneuvering around towering chess pieces to navigating intricate turns with poise, James embodies the essence of the high-performing SUV.
As James explores the estate’s diverse terrains, the Range Rover Sport’s precise handling and agile design take center stage. In one striking moment, a dressage horse gallops through morning mist, reflected in the SUV’s side-view mirror—a poetic nod to the vehicle’s grace and power. The campaign also injects a touch of British humor, as James’s loyal Irish Wolfhound awaits his return, illustrating the playful yet robust nature of the Range Rover Sport.
The campaign’s playful sophistication captures the Range Rover Sport’s status as a luxury British sports SUV. Geraldine Ingham, Global Managing Director of Range Rover, highlighted how the Range Rover Sport’s on-road dynamism and off-road confidence are built on over 70 years of innovation. The campaign’s theme resonates globally, combining British eccentricity, elegance, and powerful performance.
Theo James, a proud owner of a Range Rover Sport plug-in electric hybrid, praised the vehicle’s plug-in hybrid capabilities, offering up to 50 miles of electric range with zero carbon emissions, combined with the space and luxury his lifestyle demands.
The third-generation Range Rover Sport is the most technologically advanced and capable model yet, redefining sporting luxury with enhanced connectivity, design, and the versatility of electric hybrid power. Its unique blend of luxury, performance, and refinement makes it a leader in its segment.
For those looking to own a piece of Range Rover’s legacy and experience the thrill of luxury performance, Auto Trader UAE offers a wide selection of used Range Rover Sport models and other premium SUVs. Discover unparalleled power, agility, and style with Auto Trader UAE, where you can find the best used cars in Dubai tailored to your unique lifestyle and driving needs.
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