J.D. Power Quality Study: Porsche is the Top-Ranked Premium Brand
The latest quality study by the US market research institute J.D. Power highlights Porsche as the top-ranked premium brand, showcasing the brand's commitment to excellence. This recognition comes after Porsche secured a strong second place in the previous year's study.
Christian Friedl, Vice President of Corporate Quality at Porsche, expressed his satisfaction, saying, "We are very pleased with the top ranking in the quality study and the positive feedback from our customers. This success is based on a team effort by the entire Porsche team. We are very proud of that."
Comprehensive Survey and Evaluation
The 38th edition of the J.D. Power study involved around 100,000 new car owners in the United States, evaluating more than 200 models from over 30 brands. Participants were surveyed after 90 days of vehicle use, providing feedback on 227 potential quality issues across ten categories, including “interior” and “driving dynamics.”
This extensive data collection allows Porsche to identify potential problems early and implement corrective measures swiftly. The goal is to continuously improve quality and user-friendliness from the early concept phase through to the customer use phase.
A Commitment to Quality
Christian Friedl emphasized, "The ultimate goal of quality work at Porsche is an all-round satisfied customer. We achieve this goal with high-quality products, the best service, and the commitment of every single Porsche employee." Porsche’s decentralized quality strategy fosters collaboration across various departments, ensuring a unified focus on the customer. This approach has clearly paid off, as evidenced by the top ranking in the J.D. Power study.
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