PEUGEOT’s Bold Commitment to French Cinema

PEUGEOT and French Cinema: Driving Creativity, Culture, and Innovation

PEUGEOT, a name synonymous with automotive excellence and French ingenuity, is taking its legacy beyond the roads and into the cinematic spotlight. In 2025, the brand deepens its cultural roots by committing to French cinema—a natural extension of its identity and values of bold design, emotional resonance, and innovation. This strategic move enhances PEUGEOT's ongoing efforts in environmental education and motorsport, and now, it ventures into the evocative world of film, supporting creativity in both performance and storytelling.

A Longstanding Bond Between PEUGEOT and the Silver Screen

PEUGEOT has a rich history with cinema, with iconic models like the PEUGEOT 406 from the Taxi franchise or the 403 Cabriolet famously driven by Lieutenant Columbo. These cinematic moments have immortalized the brand, making it a recognizable symbol not just in garages, but also in global culture. Now, with a more structured and ambitious commitment, PEUGEOT is setting the stage for a new era of collaboration with the seventh art.

2025: A Year of Strategic Cultural Activations

At the heart of PEUGEOT’s strategy is long-term involvement across a variety of media and experiential channels. These initiatives will include:

• Product placements in high-profile films and television.
• Support for French film production teams, including emerging creatives.
• Exclusive events and collaborations during key festivals.
• Enhanced visibility with PEUGEOT vehicle fleets at cinematic venues and red carpets.

PEUGEOT’s presence at the 2025 Cannes Film Festival serves as a powerful launchpad. The brand’s futuristic Inception Concept car was displayed on the lawn of the Carlton Hotel—an unmistakable statement of its vision for sustainable mobility and cinematic design. PEUGEOT also supported the festival with a fleet of fully electric E-3008 vehicles, providing eco-friendly transport for filmmakers, artists, and VIPs throughout the event.

Celebrating Creativity and Nurturing New Talent

In an industry constantly evolving with digital technology and new voices, PEUGEOT’s support of emerging French cinema talent is a key priority. By engaging with a new generation of filmmakers, the brand reinforces its commitment to innovation and sustainability while cultivating relationships that could shape future cinematic masterpieces.

This isn’t just brand placement—it’s a creative partnership grounded in shared values of passion, storytelling, and progress. As Valérie Candeiller, Global Communication Director of PEUGEOT, explains:

“Cinema is a showcase for our culture, a reflection of our society, and a powerful vehicle for emotion... We are affirming our identity: a French brand, proud of its roots, that places pleasure, emotion, and innovation at the heart of its choices.”

PEUGEOT in Dubai: A Growing Appeal for Style and Heritage

PEUGEOT’s renewed focus on cinema and artistic expression makes it an even more appealing choice for car buyers in Dubai—especially those who value European flair and cultural depth. From the futuristic Inception Concept to popular models like the 3008 and 5008, the PEUGEOT range continues to attract a discerning audience seeking a blend of performance, comfort, and individuality.

In Dubai’s dynamic used car market, PEUGEOT vehicles offer a refined alternative to mainstream brands. Whether you’re looking for a family SUV, a stylish sedan, or a hybrid model that aligns with your eco-conscious lifestyle, PEUGEOT's lineup delivers on all fronts.

If you're exploring used PEUGEOT cars in Dubai, Auto Trader UAE offers a wide selection of well-maintained, quality-assured vehicles at competitive prices. Start your search for your next cinematic ride at www.autotraders.ae and discover the best deals on used cars in Dubai from top brands like PEUGEOT.