Dubai, UAE – Marking another successful year, Nissan has reported a notable 6% increase in sales across the Middle East during Fiscal Year 2023 (April 2023 – March 2024) compared to the previous year. This growth underscores the brand's strong market presence and the enduring appeal of its diverse vehicle lineup. A significant driver of this success was Nissan's SUV and crossover offerings, which accounted for more than half of the total sales.
The SUV segment, led by the iconic Nissan Patrol, saw a remarkable 26% increase in sales compared to FY22. The Nissan Patrol, with its off-road prowess and cutting-edge technologies demonstrated in the "Nissan Patrol 8 Adventures" series launched last year, recorded a 9% increase in sales across the region, with nearly 20,000 units sold. This success is attributed to Nissan's strategic focus on SUVs and crossovers, aligning with customer demand and industry trends, emphasizing customer preference for versatile and resilient vehicles.
Aftersales also reported a sizeable growth of 9% in parts and accessories sales during FY23, while Nissan Genuine Motor Oil (NGMO) recorded an impressive 23% increase during the same period. This growth was supported by Nissan rolling out local oil blending in Qatar for the first time to support the sufficient supply of NGMO to customers in the region. These results reflect Nissan's commitment to providing customers with a comprehensive aftersales experience, while offering a variety of products for optimum vehicle performance and protection.
Thierry Sabbagh, Divisional Vice President and President Middle East, KSA - Nissan, INFINITI, said: "The robust performance across our vehicle lineup in FY23 is a testament to Nissan's commitment to innovation and excellence. Our significant growth, particularly in the SUV and crossover segments, demonstrates the strength of our products and our ability to meet the diverse needs of our customers in the region. We are proud of the strides we've made and look forward to continuing to deliver exceptional driving experiences and pioneering technologies that resonate with our customers."
Contributing to the success of the segment was the Nissan X-TRAIL, Nissan's Premium Urban Crossover, as well as the Nissan KICKS, Nissan Pathfinder, and Nissan X-TERRA. While the X-Trail closed out the fiscal year achieving the highest sales increase within the SUV segment, the Nissan KICKS doubled its sales in FY23, demonstrating its growing popularity among consumers. Additionally, the Pathfinder saw an impressive 41% growth, while the X-TERRA experienced a 20% increase in sales during the same period.
With an illustrious legacy spanning over half a century, the Nissan Sunny has emerged as a beloved choice among families and young drivers, amassing a staggering following across the region. Maintaining its strong performance, the Sunny recorded over 20,000 units sold in FY23 and retained its position with the highest segment share.
A country-specific breakdown reveals that Nissan witnessed a 24% increase in sales in the UAE, showcasing the brand's strong appeal and customer demand. This was closely followed by Kuwait with a 23% increase compared to the previous year, while demand remained steady in other markets, including Qatar.
In FY24, the implementation of The Arc, Nissan's global business plan, will draw upon innovative strategies to drive growth across multiple regions including the Middle East. This includes expanding the brand's presence and line-up with the regional launch of all-new SUV models before the end of the year.
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