Nissan Launches 'Defy Ordinary' Campaign to Celebrate Exceptional Individuals in the Middle East
Nissan has recently launched its first brand-centric campaign under the "Defy Ordinary" platform, a bold initiative honoring individuals who have pushed the boundaries in their respective fields across the Middle East. Conceptualized and launched in the region last year, the "Defy Ordinary" platform has now expanded to multiple markets, including Africa, India, Europe, and Oceania, reflecting Nissan's global vision and commitment to innovation.
Celebrating Extraordinary Achievements
At the heart of this campaign is a visually captivating film that transcends traditional automotive storytelling. This minute-long video, set to a powerful manifesto, showcases key moments of glory for extraordinary individuals from the Middle East, highlighting Nissan's commitment to innovation, safety, and pushing the limits of what's possible. The film features Nissan's diverse lineup navigating through different elements and environments, symbolizing the spirit of ambition and the drive to defy the ordinary.
The video opens with stunning visuals of Nissan's vehicles, from the iconic Patrol to the adventure-ready X-TRAIL and the futuristic ARIYA, demonstrating the brand's versatility and unwavering dedication to performance. As the film progresses, it shifts to an aerospace engineer soaring through the skies, a serene car interior amidst oceanic depths, and a filmmaker capturing scenes of speed and precision. The story climaxes with a fleet of Nissan vehicles charging forward through a sunlit desert, their silhouettes carving paths in the golden sands.
Thierry Sabbagh, Divisional Vice President and President of Nissan Middle East, KSA - Nissan, INFINITI, emphasized the campaign’s significance: "'Defy Ordinary' captures the essence of Nissan's identity—pushing the limits of innovation to transform the everyday into something remarkable. This campaign is a testament to Nissan's dedication to empowering the region's ambitious spirit and driving a future filled with limitless possibilities."
Honoring Trailblazers of the Middle East
The "Defy Ordinary" campaign celebrates the compelling journeys of exceptional individuals from the Middle East who embody perseverance, courage, and ambition:
- Mishaal Ashemimry: The first female aerospace engineer in the GCC and the first Saudi woman to join NASA, representing boundless ambition and breaking barriers.
- Reem Al-Kuthairi: The first female sports pilot in the GCC, showcasing determination and soaring beyond conventional expectations.
- Faisal Jawad: An Emirati scuba diver and Guinness World Record holder for the Fastest 400m underwater in a wheelchair, highlighting resilience and human endurance.
- Ali Al Jabri: A globally recognized Omani sculptor, transforming creativity into timeless masterpieces.
- Carla Chamoun: A Lebanese singer who has performed with Hans Zimmer, exemplifying the power of artistic expression.
- Nayla Al Khaja: The first Emirati female filmmaker, redefining cultural boundaries through innovative storytelling.
A Partnership in Creativity
The film, created in collaboration with Nissan's creative partner TBWA\RAAD, is featured across various social, digital, and broadcast platforms, including Nissan Middle East's official YouTube channel. Reda Raad, Group CEO of TBWA\RAAD, reflected on the campaign's significance: "For over two decades, Nissan has been a valued partner of TBWA\RAAD. 'Defy Ordinary' is the pinnacle of our shared vision, showcasing Nissan's commitment to pushing the boundaries of what's possible."
Discover Nissan’s Innovative Lineup in Dubai
Nissan's "Defy Ordinary" campaign not only honors exceptional individuals but also embodies the brand's dedication to innovation and excellence. For those inspired by Nissan's spirit of defying the ordinary, explore a range of used Nissan cars in Dubai at Auto Trader UAE. From the iconic Nissan Patrol to the latest models, find the perfect vehicle to match your adventurous spirit. Visit Auto Trader UAE to discover a wide selection of used cars in Dubai today.
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