The New Lancia Ypsilon Concludes Its Stunning Roadshow Across Italy
The New Lancia Ypsilon has wrapped up an exciting month-long roadshow across Italy, marking the start of a new era for this iconic brand. Starting in Turin, the birthplace of Lancia, and spanning the nation from North to South, the Ypsilon showcased its elegance and innovation across Italy’s most picturesque and historical locations.
A Journey Through Italian Heritage
The journey began in mid-November in Turin, a city deeply intertwined with Lancia’s history since its founding in 1906. The Ypsilon fleet paraded through the festive streets of Via Po, the Quadrilatero, and famous piazzas like Piazza Vittorio Veneto and Piazza San Carlo, celebrating the city’s rich heritage.
Next, the New Ypsilon dazzled in Milan, Italy’s fashion capital. Against the luxurious backdrop of Via Montenapoleone, surrounded by iconic Italian brands like Gucci, Prada, and Versace, the Ypsilon stood as a symbol of the perfect blend of tradition and modernity.
The roadshow then moved to Rome, captivating residents and tourists alike as it cruised past landmarks like the Colosseum, Piazza di Spagna, and the Trevi Fountain. Finally, the tour concluded in Naples, where the Ypsilon fleet navigated the scenic Neapolitan seafront and historic sites like Castel dell’Ovo and Piazza del Plebiscito, set against the breathtaking panorama of Mount Vesuvius.
Celebrating Lancia’s Legacy and Innovation
Lancia CEO Luca Napolitano described the roadshow as “a journey into the heart of Italy,” showcasing not only the Ypsilon’s timeless design and cutting-edge technology but also celebrating Lancia’s enduring connection with Italian culture and craftsmanship. Thousands of attendees participated in the roadshow events, reaffirming their strong bond with the Lancia brand.
Explore the New Lancia Ypsilon
The roadshow may have concluded, but the journey with the New Lancia Ypsilon continues. Customers in Italy are invited to visit one of the 160 exclusive Case Lancia showrooms, where they can experience a premium customer journey and test drive the Ypsilon. This model is available in three trims: Ypsilon, LX, and Cassina, offered in both hybrid and electric configurations, delivering exceptional performance, efficiency, and handling.
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