Mercedes-Benz Unveils League of Legends Art Piece Ahead of Worlds 2025 Kick-Off
A Fusion of Gaming, Art, and Automotive Design
Mercedes-Benz has once again proven that innovation extends far beyond the road. To celebrate the upcoming League of Legends World Championship 2025, the German luxury automaker unveiled a one-of-a-kind creation — the League of Legends Mercedes-Benz CLA Art Piece.
Developed in collaboration with Riot Games, the publisher of League of Legends, this unique artwork represents a powerful intersection of gaming culture, esports passion, and automotive artistry.
The League of Legends Mercedes-Benz CLA Art Piece
The CLA-based art piece is part of Mercedes-Benz’s exclusive “Class of Creators” series — a collection of five extraordinary works of art crafted alongside designers, artists, and creative visionaries.
What sets this one apart is its deep connection to the new Summoner’s Cup, the championship trophy of League of Legends Worlds 2025.
The design includes:
- A striking silver chrome finish that mirrors the Cup’s reflective brilliance.
- Blue sapphire highlights reminiscent of the trophy’s core gemstone.
- Gold trim accents that symbolize victory and prestige.
Engraved into the car’s chassis are the names of Worlds winners from 2011 to 2024, immortalizing the history of competitive League of Legends. The result is not just a showpiece — it’s a tribute to the esports community, representing millions of fans whose passion turned gaming into a global phenomenon.
The World Championship Returns to China
The League of Legends World Championship 2025 will run from 14 October to 9 November, hosted across Beijing, Shanghai, and Chengdu. Mercedes-Benz will continue its role as the official automotive partner of Worlds, supporting one of the most-watched esports tournaments on Earth.
Through the new CLA Art Piece, Mercedes-Benz celebrates not only the beginning of Worlds 2025 but also the creative unity between automotive engineering and digital culture — a theme increasingly visible in modern brand storytelling.
More Than an Art Car: A Symbol of Cultural Evolution
By blending gaming and design, Mercedes-Benz is acknowledging a generational shift — where digital lifestyle meets luxury mobility. This collaboration with Riot Games goes beyond sponsorship; it embodies shared values of innovation, creativity, and global connection.
The CLA Art Piece stands as a visual statement that the future of brand identity is multidimensional, merging technology, art, and fandom.
The Intersection of Cars and Culture
As gaming culture continues to shape global trends, collaborations like this redefine what automotive brands represent. Mercedes-Benz’s partnership with League of Legends shows how traditional luxury brands are embracing digital creativity and community-driven storytelling — a move that keeps them relevant to younger, tech-driven audiences.
A Celebration of Passion and Progress
The League of Legends Mercedes-Benz CLA Art Piece is more than a design showcase — it’s a reflection of passion, heritage, and futuristic vision. Whether you’re a gamer, designer, or automotive enthusiast, this creation reminds us that luxury today is about emotion, experience, and imagination.
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