Mercedes-Benz Vision V debuts in California with luxury

The Vision V in California – Mercedes-Benz Redefines Immersive Luxury Travel

Mercedes-Benz has once again pushed the boundaries of automotive luxury with the Vision V, a chauffeur-driven limousine that transforms travel into an extraordinary sensory experience. Designed with a focus on the “Private Lounge”, this concept blends traditionally crafted materials like burr wood and Nappa leather with advanced technology for a seamless fusion of elegance and innovation.

Following its world premiere in Shanghai earlier this year, the Vision V began a global Grand Tour, with its first stop in Dubai before heading to the United States. Its latest appearance at Pebble Beach Automotive Week in California – from August 14-17, 2025 – offered a fitting stage for showcasing a vehicle that redefines high-end, personalised entertainment on wheels.

Next-Level Immersive Entertainment

Pebble Beach is synonymous with automotive excellence, making it the perfect venue for two new entertainment highlights in the Vision V:

• Upgraded Karaoke Experience – One of the limousine’s seven interactive worlds now includes an English-language track for U.S. audiences, building on its huge popularity in China.
• Enhanced Cinematic Experience – Dolby Vision technology raises the standard for in-car cinema, delivering sharper contrast, richer colours, and a more intense visual journey.

A 360-Degree Cocoon of Comfort

The Vision V’s 65-inch retractable cinema screen emerges elegantly from the floor, separating the Private Lounge from the cockpit and transforming the space into a personal entertainment hub. Whether used for movies, gaming, concerts, or work, the environment offers:

• 4K resolution for incredible detail
• 42 loudspeakers with seat exciters for haptic sound
• Seven projectors creating a panoramic view
• Side windows as dynamic screens for a true 360-degree effect
• Adaptive ambient lighting that syncs to music beats

This immersive cocoon is controlled via the central console’s touchpad, allowing passengers to switch between relaxation and entertainment at will.

The Future of Grand Limousines

Mercedes-Benz has confirmed that its next generation of luxury MPVs will launch under two new names:

• Mercedes-Benz VLE – Flexible seating for up to eight passengers, perfect for families, leisure, or VIP transport.
• Mercedes-Benz VLS – Positioned at the pinnacle of luxury, this model will establish a new segment in the MPV market.

The VLE is set to debut in 2026 on a newly developed modular and scalable van architecture, clearly differentiating private-use luxury vehicles from commercial transporters. The VLS will then expand the brand’s top-tier MPV portfolio.

From its world-first interactive entertainment features to its unparalleled comfort, the Vision V is not just a luxury limousine—it’s Mercedes-Benz’s vision for the future of immersive, personalised travel.

For drivers and collectors in Dubai who value prestige, innovation, and exclusivity, the Vision V reflects the evolving standards in the premium automotive sector. At Auto Trader UAE, you can explore the latest and most exclusive used cars in Dubai, including luxury limousines and high-performance models that redefine what’s possible in personal mobility.