Mercedes-Benz Launches ‘Class of Creators’ with Ice Spice’s Custom CLA Masterpiece
Mercedes-Benz has officially launched its dynamic and artist-driven initiative, the ‘Class of Creators’, with a striking artistic debut featuring global rap sensation Ice Spice. As part of the global unveiling of the all-new CLA, the project transforms this next-gen vehicle into a canvas for creative expression—blending luxury automotive innovation with bold art, music, and fashion influences. This initiative also marks the arrival of one of the most intelligent and efficient production vehicles in Mercedes-Benz history.
A Car Built for Visionaries
Debuting last month in Rome and now celebrated in Manhattan, the new CLA is more than just a car—it’s a bold statement. Designed as the “muse” of the Class of Creators, it leads Mercedes-Benz’s portfolio into a fresh era of digital, design, and driving excellence. Featuring next-level tech, sleek lines, and sustainable performance, the CLA is geared toward a new generation of bold thinkers and expressive drivers.
Ice Spice Unveils Her CLA Art Piece
The spotlight of the Manhattan event was a jaw-dropping custom CLA art piece created by Ice Spice, four-time Grammy-nominated rapper and creative force. Her signature style took center stage with a molten chrome CLA, encrusted with custom jewelry elements—most notably, her iconic “Princess of Rap” diamond chain.
The one-of-a-kind design doesn’t stop at the car: Ice Spice also teased an exclusive capsule fashion collection featuring pastel and black tees, hoodies, and accessories that will be launching soon. It’s a crossover of automotive art and street fashion like never before.
Mercedes-Benz of Manhattan Grand Reopening
The event doubled as the grand reopening of the newly renovated Mercedes-Benz of Manhattan, which welcomed over 350 guests for an evening of “Stars, Sounds & Slices.” The celebration included performances from Broadway cast members of Hell’s Kitchen, DJ sets by Brooklyn’s LPX, and of course, the debut of the new CLA.
What’s Next for the Class of Creators?
Following Ice Spice’s unforgettable launch, Mercedes-Benz will continue its Class of Creators journey with four other iconic collaborators:
- Gustaf Westman – Swedish interior designer (Debut: May 22)
- KidSuper (Colm Dillane) – U.S. fashion designer and artist (Debut: June 28)
- Hot Wheels – The iconic toy car brand
- League of Legends – One of the most popular gaming platforms in the world
Each collaborator will reimagine the CLA through their own creative lens, unveiling their custom piece and accompanying content in exclusive events throughout 2024. Select pieces may also come with purchasable capsule collections.
Mercedes-Benz in Dubai: More Than Just Luxury
For luxury car enthusiasts in the UAE, especially in Dubai, Mercedes-Benz continues to be one of the top aspirational brands for both new and used car buyers. The all-new CLA is expected to attract trend-conscious and tech-savvy drivers who want to stand out—not just on Sheikh Zayed Road, but on social media too.
With pre-owned and certified used Mercedes-Benz models in Dubai seeing a strong demand, especially CLA and AMG lines, this new creative direction by the brand will only elevate its appeal among younger, style-focused buyers.
If you're considering owning a Mercedes-Benz—whether new or used—the Auto Trader UAE platform offers a wide selection of listings to explore premium vehicles that suit your taste and budget.
Whether you're browsing for the latest Mercedes-Benz CLA or exploring used cars in Dubai, Auto Trader UAE connects you with top deals and verified sellers across the region. Discover your next luxury ride at www.autotraders.ae.
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