Maserati Opens New Officine Fuoriserie Maserati: A New Era of Customisation
Maserati, the iconic Italian luxury brand, has unveiled its new Officine Fuoriserie Maserati at the historic Modena plant on Viale Ciro Menotti. This cutting-edge space is dedicated to the most refined customisation of Maserati cars, allowing customers to craft their dream vehicle with limitless personalisation options. With the addition of an advanced painting line, Maserati continues to redefine luxury and exclusivity in the automotive world.
The Legacy of the Trident: A Century of Excellence
The Maserati trident logo, originally designed in 1925, has been a symbol of heritage, innovation, and luxury for nearly a century. As Maserati enters 2025, the brand continues to honour its legacy while embracing a future of bespoke automotive experiences. Through the Fuoriserie Programme, customers can tailor their vehicles with unprecedented customisation, ensuring each Maserati is a unique masterpiece.
Maserati CEO on the Fuoriserie Vision
Santo Ficili, Maserati CEO, stated: “Maserati is synonymous with Italian luxury around the world, and celebrating this concept means prioritising the customer’s desires. With the new Officine Fuoriserie Maserati, we offer an exclusive tailor-made experience that enhances our tradition of craftsmanship and innovation.”
The opening of this space represents a significant investment in Maserati’s Modena site, reinforcing its commitment to both its legacy and the local community.
Maserati Fuoriserie Customisation Programme
The Fuoriserie Programme allows Maserati customers to fully personalise their cars, from exterior colours to intricate interior details. This programme consists of two primary levels of customisation:
- Fuoriserie Collections: Pre-curated themes inspired by Maserati’s racing heritage and futuristic vision.
- Collezione Corse: A tribute to Maserati’s motorsport history, featuring iconic racing-inspired liveries and colours.
- Collezione Futura: A collection that explores futuristic materials and bold design choices, perfect for avant-garde enthusiasts.
- Bespoke Customisation: Customers work closely with Maserati designers to create one-of-a-kind vehicles, with no limits to creativity.
Officine Fuoriserie Maserati and the Advanced Painting Facility
To further enhance the personalisation process, Maserati has introduced a state-of-the-art painting facility within the Officine Fuoriserie. This high-tech paint shop allows for endless colour possibilities and advanced finishing techniques. Spanning 4,000 m², the facility can produce 24 cars per day with exceptional attention to detail and quality.
Maserati’s new paint shop features:
- A seamless blend of automation and artisanal craftsmanship.
- Innovative chromatic options inspired by the brand’s Racing and Heritage DNA.
- The capability to handle up to 24 colours daily, ensuring each Maserati is unique.
MC20 Cielo “Less is More…?”: A Fuoriserie Masterpiece
To mark the grand opening of the Officine Fuoriserie, Maserati has introduced the exclusive MC20 Cielo “Less is More…?”, a One-Off masterpiece inspired by the Bauhaus art movement. This special edition features a striking geometric livery, bespoke exterior shades, and a fully customised interior, demonstrating the limitless potential of Maserati’s Fuoriserie Programme.
Maserati’s Future: Luxury, Performance, and Innovation
Maserati’s model lineup, including the Grecale, GranTurismo, GranCabrio, and the MC20 supercar, continues to set benchmarks in luxury and performance. With a focus on advanced hybrid and electric powertrains, Maserati is shaping the future of mobility while maintaining its legacy of excellence.
Find Your Maserati in Dubai
For car enthusiasts in Dubai, the launch of Officine Fuoriserie Maserati means greater access to bespoke luxury vehicles. Whether you are looking for a customised new Maserati or a high-quality used Maserati, Auto Trader UAE is your trusted platform. Explore a vast selection of luxury and sports cars in Dubai at www.autotraders.ae and drive home your dream car today!
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