Maserati MCPURA: The Essence of Performance Debuts at Goodwood 2025
Maserati has unveiled the MCPURA, its latest masterpiece of engineering and design, at the 2025 Goodwood Festival of Speed. This stunning evolution of the MC20 Halo Car, first introduced in 2020, reflects the pinnacle of performance, luxury, and Italian craftsmanship. As a bold declaration of Maserati’s future direction, the MCPURA arrives with a mission to redefine the super sports car segment — merging raw performance with refined aesthetics.
From Modena to Goodwood: A Pure Expression of Maserati DNA
The MCPURA is not just a car — it’s a philosophy on wheels. Inspired by Maserati’s motorsport roots and artisanal excellence, this new model is entirely made in Italy at Maserati’s historic Viale Ciro Menotti facility in Modena. The MCPURA showcases a blend of traditional elegance and cutting-edge technology, with the 630 CV V6 Nettuno engine at its core — the same heart that powered the revolutionary MC20.
Maserati’s campaign tagline E = MCPURA plays on Einstein’s famous equation, suggesting that the MCPURA embodies the ultimate energy of performance, elegance, and driving emotion.
Performance That Commands Respect
At the heart of MCPURA lies the 3.0L twin-turbo Nettuno V6, producing 630 horsepower and 720 Nm of torque. This Formula 1-derived engine features a pre-chamber combustion system with twin spark plugs — a technological innovation developed and patented by Maserati. Weighing under 1,500 kg thanks to its carbon-fibre monocoque, MCPURA achieves a best-in-class power-to-weight ratio of 2.33 kg/CV and delivers adrenaline-charged acceleration with every press of the pedal.
Italian Design Reimagined for the Road and Track
Both coupé and convertible (Cielo) versions of MCPURA bring a futuristic aesthetic while paying homage to classic Maserati design. The body is sculpted for speed and drama, while the Butterfly doors enhance accessibility and showcase the carbon-fibre structure beneath. The Cielo variant includes a PDLC retractable glass roof, which switches from opaque to transparent in just one second — an industry-first for this class.
Ai Aqua Rainbow: A New Iconic Color
The Goodwood debut featured the MCPURA in a mesmerizing Ai Aqua Rainbow color — available in matte for the coupé and gloss for the convertible. Developed under the Maserati Fuoriserie customization program, the color shifts in sunlight, creating a vivid rainbow effect. Magenta Trident emblems, laser-cut Alcantara Ice seats with 3D visuals, and refined metallic accents all contribute to MCPURA’s bold personality and Italian flair.
A New Era of Customization and Craftsmanship
The Fuoriserie program empowers customers to personalize their MCPURA with over 30 paint options, custom interior trims, and exclusive finishes. New color choices like Devil Orange, Verde Royale, and Night Interaction reflect Maserati’s commitment to merging performance with artistic expression.
Whether you're looking for the purity of a lightweight carbon-fibre body, the visceral sound of a V6 Nettuno, or the elegance of custom Alcantara interiors, the MCPURA stands as the epitome of Italian luxury performance.
Crafted in the Heart of Italy – Built for the World
The MCPURA is assembled entirely in Modena, including its engine and bodywork. The same plant also produces the GranTurismo, GranCabrio, and GT2 Stradale, reflecting Maserati’s deep commitment to excellence, heritage, and innovation.
As Santo Ficili, Maserati COO, eloquently put it:
“With MCPURA, Maserati is once again regaining its rightful place: at the top and in its stomping ground.”
A Bold Future for the Trident Brand
With its official global premiere at Goodwood 2025, MCPURA signals Maserati’s intention to dominate not just in performance, but also in design, technology, and customization. The Trident has never shone brighter.
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