Lotus Expands into the GCC with Eletre and Emeya Models

Lotus Enters the GCC Region with Award-Winning Eletre and Emeya Models

Lotus Technology Inc., a leader in intelligent luxury mobility, has officially entered the GCC region with the introduction of its award-winning models, the Lotus Eletre (SUV) and Emeya (GT Sedan). With the local homologation certification secured, Lotus has begun delivering the Eletre SUV, while reservations for the Emeya GT Sedan are also underway. This expansion marks a significant step for Lotus as it taps into a market celebrated for its passion for luxury, racing heritage, and cutting-edge technology.

Expanding Presence with New Showrooms and Personalized Services

Lotus is setting up new showrooms in prime locations across major cities in the GCC, offering customers the opportunity to test-drive and experience the renowned control and driving dynamics of Lotus vehicles. Both the Eletre and Emeya come with advanced intelligent driving software, providing a blend of performance and luxury that aligns with the GCC’s love for high-end, technologically advanced automobiles. The showrooms will also offer bespoke services, allowing for personalization and customization, especially for those interested in limited-edition models.

The Eletre SUV and Emeya GT Sedan are optionally equipped with state-of-the-art hardware supporting end-to-end intelligent driving services, which can be updated over the air (OTA). These advanced features are powered by Lotus Robotics, a subsidiary of Lotus Tech, which provides intelligent driving solutions to global OEMs, including software, cloud toolchains, integrated hardware and software development, and intelligent driving operation solutions.

Performance and Accolades: Eletre and Emeya Lead the Way

The Lotus Eletre is a powerful 5.1m E-class SUV that boasts up to 905 horsepower and a top speed of 265 km/h, depending on regional specifications. This SUV has garnered prestigious awards, including “SUV of the Year” by GQ and “Lifestyle Car of the Year” by Quattroruote, alongside the Red Dot product design award in 2023 and 2024. Its combination of performance, design, and technology makes it a standout choice for luxury SUV enthusiasts in the GCC.

Similarly, the Lotus Emeya GT Sedan is designed to impress with its 905 horsepower and a top speed of 256 km/h. Also measuring 5.1 meters, this E-class GT Sedan blends performance and elegance, making it ideal for drivers who appreciate a refined yet dynamic driving experience. The Emeya has already made its mark by winning the Red Dot product design award in 2024, showcasing Lotus’s commitment to excellence in both aesthetics and engineering.

A Strategic Move for Lotus in the GCC Market

Qingfeng Feng, CEO of Lotus Tech, highlighted the importance of the GCC market: “The GCC region has always been a key market for Lotus, given the brand’s long-standing racing heritage. This represents a significant step in our global expansion and resonates with our plan to bring award-winning models, with best-in-class driving experience and optionally equipped state-of-art technologies, to drivers who share the same passion as the brand.”

With the introduction of the Eletre and Emeya models, Lotus is set to appeal to the discerning tastes of GCC drivers who value luxury, performance, and the latest in automotive technology. The expansion also aligns with Lotus's broader strategy to strengthen its global footprint, bringing its heritage of racing excellence and innovative design to new markets.

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