Lexus Showcases Future-Focused Design at NYCxDESIGN Festival 2025 with Lexus Ambiance Installation
Lexus, the globally renowned luxury automotive brand, has once again demonstrated its commitment to cutting-edge design and innovation by participating in the NYCxDESIGN Festival 2025, New York’s premier celebration of design and creativity. At the heart of this involvement is Lexus Ambiance, an immersive art-meets-automotive experience that fuses visual artistry, modern technology, and Lexus’ signature style.
Located at Hudson Yards Public Square and Gardens—a fitting stage for modern design excellence—the Lexus Ambiance installation blends the brand’s future vision with interactive experiences. Visitors are greeted by the striking Lexus LC 500 Convertible, wrapped in the vivid visual language of Australian artist Nick Thomm. Beside it, the newly launched Lexus GX 550, known for its muscular stance and dynamic performance, takes center stage in a kinetic art display that transforms visitor movements into living light art through real-time ambiance technology.
Lexus is using this global design stage to introduce “The Standard of Amazing,” a new brand philosophy aimed at creating emotional connections with drivers by intersecting automotive excellence with lifestyle and culture. Gabrielle Diaz, Lexus Events Manager, emphasized this shift, stating that Lexus wants to “meet our customers at their passion points and elicit an emotional connection with our vehicles.”
For UAE automotive enthusiasts, especially those in Dubai, the attention Lexus is receiving on the global stage directly enhances the desirability of its vehicles in the used car market. The Lexus LC 500 Convertible and GX 550 not only embody refined luxury and powerful performance but also stand as excellent options for buyers seeking sophistication, reliability, and style. These models are increasingly popular among used luxury car buyers in Dubai, appreciated for their high resale value, distinctive design, and Lexus’ reputation for quality.
The Lexus Design Pavilion will remain open until May 19, offering New Yorkers and global visitors an opportunity to engage with automotive art in a unique and memorable setting. Lexus’ involvement in the NYCxDESIGN Festival reflects its strategic direction—positioning itself not just as a car manufacturer, but as a lifestyle brand that connects deeply with contemporary design and cultural expression.
Whether you’re in the market for a pre-owned Lexus LC, GX, or RX, or exploring other premium used cars in Dubai, Auto Trader UAE provides a wide selection of certified used Lexus models and more. Visit www.autotraders.ae to browse luxury cars that combine performance, elegance, and innovation in every drive.
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