Lamborghini Polo Storico: Old but Gold

Lamborghini Polo Storico: Old but Gold

Few names in the automotive world carry the same aura as Lamborghini. The brand isn’t only about cutting-edge supercars—it is also about preserving a legacy that continues to inspire generations of enthusiasts. That legacy lives on through Polo Storico, Lamborghini’s official heritage department, which this year celebrates its tenth anniversary.

To mark the occasion, Lamborghini has launched a series of short motion pictures highlighting the pillars of Polo Storico’s mission: the Historical Archive, the Committee of Experts, Restoration, and Certification of Authenticity. Together, these elements define Lamborghini’s uncompromising approach to honoring its past while safeguarding the stories, details, and emotions behind every car.

Restoration: Breathing Life into Legends

At the heart of Polo Storico lies restoration—a meticulous process where originality, craftsmanship, and certification come together. For Lamborghini, restoring a historic car is more than mechanical work; it is an act of reverence. Each intervention follows the same rigor applied to building a brand-new Lamborghini, ensuring every vehicle regains its authentic character and emotional presence.

The process is driven by two essential resources: the Historical Archive, which preserves technical drawings, material samples, and factory records; and the expertise of master artisans, whose craftsmanship allows every nut, bolt, and finish to be recreated to perfection. From the texture of a fabric to the tone of a paint, nothing is left to chance.

Modern technologies also play a vital role—digital scanning and 3D tools allow the recreation of parts long out of production, ensuring that fidelity to the original specifications is never compromised. The result is a restored Lamborghini that is not only authentic but reborn.

As Alessandro Farmeschi, After Sales Director of Automobili Lamborghini, explains:

“At Polo Storico, a car is not just a vehicle. It is a milestone, an indelible memory, an emotion that deserves to relive in its fullest splendor.”

A Global Celebration of Heritage

The tenth-anniversary celebrations of Polo Storico span some of the most prestigious automotive stages in the world. The journey began with an international debut at the Pebble Beach Concours d’Elegance, one of the most respected showcases of classic automobiles. Lamborghini then brought the celebration to Lamborghini Day UK and Lamborghini Day Japan, connecting with clients and collectors who share the brand’s passion for heritage.

The festivities will culminate in Italy at Auto e Moto d’Epoca in Bologna, from October 23 to 26, where Lamborghini’s heritage will be showcased at the heart of its homeland.

Old But Gold

Lamborghini Polo Storico embodies the idea that great cars never truly age—they evolve into timeless works of art. Restoring a Lamborghini is not about returning to the past; it is about carrying forward a story, a design, and an emotion that endures. For collectors, enthusiasts, and the brand itself, Polo Storico ensures that every Miura, Countach, Diablo, or Murciélago continues to inspire just as powerfully today as it did the day it left Sant’Agata Bolognese.

In Lamborghini’s words, restoration is an act of love. And in the world of high-performance legends, nothing proves more true than this: old but gold.