Kia Design Triumphs at Red Dot Award: Design Concept 2025 with Five Honors
Kia has once again proven its dominance in the field of automotive design, winning five prestigious accolades at the Red Dot Award: Design Concept 2025. Leading the pack, the Kia PV5 WKNDR Concept earned the coveted “Best of the Best” distinction, while four other groundbreaking concepts – the PV1, PV5, PV7, and EV2 – were honored in the Cars and Motorcycles category.
Karim Habib, Executive Vice President and Head of Kia Global Design, expressed pride in the achievement:
“Winning five Red Dot Design Concept awards, including the Best of the Best, is a proud moment for everyone at Kia. Being recognized by one of the world’s leading design competitions is a wonderful achievement, and reflects the thoughtful innovation and dedication that we invest into every model we design. We will endeavor to build on this momentum as we shape the future of sustainable and accessible mobility.”
Kia PV5 WKNDR Concept: Redefining Adventure Mobility
The Kia PV5 WKNDR Concept represents the future of adventure-ready electric vehicles. First revealed at the 2024 SEMA Showcase, it embodies Kia’s Platform Beyond Vehicle (PBV) vision by offering versatility for both urban commuting and rugged outdoor exploration.
Key highlights include:
- Off-road enhancements for all-terrain performance.
- Innovative external storage system, configurable as a mobile kitchen.
- Modular interior design, easily adaptable for camping, gear transport, or workspace.
- Self-sufficient energy solutions, including solar panels and a hydro turbine.
- Interior rail system for practical storage and organization.
This concept not only reflects Kia’s sustainability-first approach, but also redefines what an adventure lifestyle vehicle can offer.
Kia’s PBV and EV Concepts: Shaping Future Mobility
In addition to the WKNDR, Kia’s other award-winning concepts further demonstrate the brand’s user-centric design philosophy:
- PV1 Concept – An ultra-compact PBV designed for last-mile urban deliveries, featuring a slim profile, autonomous capabilities, and customizable interiors.
- PV5 – A mid-sized PBV, already available, with flexible interior layouts for both logistics and passenger transport. Options include a Driver’s Desk workspace and diverse seating configurations.
- PV7 Concept – The largest PBV in Kia’s lineup, featuring a flat-floor interior, mobile office layout, and integrated storage solutions for small businesses and logistics operators.
- EV2 Concept – A compact B-segment electric SUV, with a pillar-less design, rugged proportions, and a configurable interior for versatile urban lifestyles.
Together, these models showcase Kia’s intent to provide sustainable mobility solutions that fit seamlessly into varied lifestyles.
‘Opposites United’: Kia’s Design Philosophy
These awards reaffirm the strength of Kia’s ‘Opposites United’ design philosophy, which harmonizes contrasts – such as technology and nature or practicality and emotion – to create vehicles that are innovative, sustainable, and deeply human-centered.
With the recognition from Red Dot, Kia continues to solidify its position as a global design leader, setting benchmarks for the future of electric and modular mobility.
About the Red Dot Design Award
Founded in 1955, the Red Dot Design Award is one of the most respected global competitions for product, brand, and concept design. Judged by an international panel of experts, the award evaluates entries based on innovation, quality, and functionality. Winning multiple honors at such a platform demonstrates Kia’s unwavering commitment to pioneering automotive design.
Kia’s remarkable success at the Red Dot Award: Design Concept 2025 shows how the brand is not just designing cars, but creating mobility solutions for tomorrow. With concepts like the PV5 WKNDR leading the way, Kia continues to inspire a new era of electrified, modular, and lifestyle-focused vehicles.
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