Kia and Squid Game: Season 2 Collaborate to Launch The New Sportage

Kia Launches ‘The New Sportage x Squid Game: Season 2’ Collaboration Campaign

Kia Corporation has teamed up with Netflix’s global phenomenon ‘Squid Game: Season 2’ to launch a thrilling campaign promoting The New Sportage. This creative collaboration merges the excitement of the hit series with the innovative features of Kia’s iconic SUV, creating a unique blend of entertainment and automotive excellence.

A Story-Driven Campaign

Kia introduced the campaign with a teaser video on November 7, followed by the release of the first episode in a collaboration film series. This ongoing series places The New Sportage within the world of ‘Squid Game: Season 2,’ using the SUV’s tagline ‘Open Road SUV’ to redefine adventure and freedom in a captivating narrative.

The Plot Unfolds

The story begins with the iconic ‘Pink Guard’ character from Squid Game encountering The New Sportage. As the Pink Guard escapes the regimented world of strict rules, they embark on a journey of discovery, guided by the SUV’s cutting-edge features and adventurous spirit.

Showcasing Advanced Features

The campaign creatively highlights The New Sportage’s state-of-the-art features, showcasing:

• Star Map Signature Lighting: A bold design feature for enhanced visibility and style.
• Connected Car Navigation Cockpit (ccNC): An advanced infotainment system offering seamless connectivity.
• Head-Up Display (HUD): Providing key driving information directly in the driver’s line of sight.

Each feature is woven into the narrative, demonstrating how The New Sportage breaks boundaries and redefines the SUV driving experience.

Pop-Up Showroom in Seoul

As part of the campaign, Kia opened a ‘The New Sportage x Squid Game: Season 2’ pop-up showroom at the Kia Unplugged Ground in Seongsu-dong, Seoul. Visitors engaged in immersive games inspired by Squid Game, offering a fun and interactive way to explore The New Sportage’s features.

Innovative Collaboration for a Global Audience

Kia’s collaboration with Squid Game: Season 2 is more than just a marketing campaign; it’s a global cultural moment that aligns with the SUV’s innovative and adventurous ethos. This campaign not only reinforces Kia’s position as a forward-thinking brand but also connects with audiences on a deeper, more engaging level.

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