Timeless Engineering Meets High Watchmaking: The Jacob & Co. Bugatti Tourbillon and Bugatti Tourbillon Baguette
When Bugatti set out to redefine what the next generation of hypercar performance could be, it created more than just a vehicle – it crafted a masterpiece of engineering, design, and exclusivity. The result is the Bugatti Tourbillon, a car that blends artistry and power into one breathtaking statement. But Bugatti’s story doesn’t end on the road. In an extraordinary collaboration with luxury watchmaker Jacob & Co., this same vision has been translated into the world of haute horology with two spectacular timepieces: the Bugatti Tourbillon and the Bugatti Tourbillon Baguette.
A Fusion of Automotive and Horological Mastery
The Bugatti Tourbillon hypercar and its watchmaking counterparts are more than parallel creations – they share DNA. From aesthetic details to intricate mechanics, each pays tribute to the other. In just 18 months, Jacob & Co. and Bugatti’s engineers developed the Bugatti Tourbillon watch, a piece that mirrors the hypercar’s spirit of innovation, precision, and artistry.
At the heart of the timepiece is a design that mimics Bugatti’s intricately crafted instrument cluster. On the left sits Jacob & Co.’s fastest-ever 30-second flying tourbillon, while the central sub-dial recalls the hypercar’s RPM and speed counters. To the right, a detailed power reserve indicator mirrors the dashboard’s mechanical precision – but with a twist.
A Miniature Engine That Beats Like a Bugatti
One of the watch’s most breathtaking features is its sapphire crystal engine block automaton, inspired directly by Bugatti’s V16 engine. Inside, 16 titanium pistons are driven by a 22.37 mm crankshaft, one of the longest ever crafted in modern watchmaking. At the press of a button, the pistons come alive, replicating the hypnotic motion of a real engine – a mesmerizing reminder of Bugatti’s engineering brilliance.
The watch case itself pays homage to the car, measuring 52 x 44 mm, with design cues echoing the Tourbillon’s grille, rear wing, and side windows. Every angle offers a glimpse into its complexity, thanks to sapphire crystal inserts shaped like the vehicle’s windows.
The Bugatti Tourbillon Baguette – Where High Jewelry Meets High Watchmaking
For collectors seeking even more exclusivity, Jacob & Co. has unveiled the Bugatti Tourbillon Baguette – a dazzling timepiece that fuses haute horology with haute joaillerie.
Encased in 18K white gold, the watch is encrusted with 328 baguette-cut diamonds and 18 baguette-cut rubies. Using Jacob & Co.’s invisible setting technique, the diamonds appear seamless, reflecting light in uninterrupted brilliance. The rubies are carefully arranged to resemble the hypercar’s taillights, a striking reminder of its roadgoing inspiration.
With only 18 pieces crafted, the Bugatti Tourbillon Baguette is more than a watch – it is an objet d’art, the ultimate expression of luxury, craftsmanship, and innovation.
A Legacy of Exclusivity
Together, the Bugatti Tourbillon hypercar and the Jacob & Co. timepieces tell a story of timeless design and relentless innovation. Each represents the pinnacle of its field – one on the road, the other on the wrist – united by a philosophy that engineering can also be art.
Like the hypercar it was inspired by, the Bugatti Tourbillon watch and its diamond-encrusted sibling, the Tourbillon Baguette, are destined for a select few – connoisseurs who understand that true luxury lies not only in performance but also in the fusion of passion, precision, and rarity.
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