Hyundai's 'Quality Is Not a Luxury' Campaign Showcases Dependable | Auto Trader UAE

Hyundai Shows That Quality Vehicles Don’t Have to Be a Luxury in New Marketing Campaign

Hyundai has launched an innovative marketing campaign titled “Quality Is Not a Luxury” to showcase the quality, dependability, reliability, and safety of its vehicles. This campaign, which debuted during the 2024 Summer Games in Paris, features the Hyundai Santa Fe, Tucson, and IONIQ 5. The central theme is Hyundai's commitment to producing high-quality cars without the premium price tag, reinforcing the idea that mainstream vehicles can offer superior quality and performance.

Hyundai's Commitment to Quality

Angela Zepeda, CMO of Hyundai Motor America, emphasized that the campaign is built on the trust that customers have in Hyundai. She stated, “We understand people trust what we do, not what we say. We are committed to going farther to earn our consumers' trust and build quality cars that are dependable, long-lasting, and safe. This campaign showcases how quality isn’t a luxury and what we’re doing is something you’d expect a premium brand to do.”

Highlighting Dependability and Safety

The 30-second ads feature striking imagery and comparisons to illustrate Hyundai’s dedication to quality. For instance, the ads show:

• Hyundai’s high-strength steel can withstand up to four times its weight, comparable to the weight of an elephant.
• Hyundai vehicles are tested under extreme weather conditions ranging from -20 to 120 degrees Fahrenheit.
• A battering ram mimicking the tests involved in IIHS vehicle safety testing, highlighting that Hyundai leads the competition with nine IIHS Top Safety picks.

Jason Sperling, Chief Creative Officer of INNOCEAN USA, added, “This campaign is showing the evolution of Hyundai and that quality, dependability, reliability, and safety are thoughtfully built into every model, breaking through the feature-driven auto ad clutter.”

Broad Campaign Reach

The campaign consists of three 30-second spots that will air throughout 2024 across broadcast, digital, and programmatic platforms. It will also extend to Hyundai’s social media channels, including TikTok, Instagram, Facebook, and YouTube, as well as CRM and HyundaiUSA.com. Custom social content will emphasize proof points of Hyundai’s quality, dependability, reliability, and safety.

Custom Social Content

The campaign's social media content includes:

• “500K Elantra”: Showcasing a 2006 Elantra nearing 500,000 miles, highlighting Hyundai's pride in building long-lasting vehicles.
• “Now Untrending”: Comparing the longevity of Hyundai SUVs to fleeting social media trends, emphasizing that many Hyundai SUVs from 10 years ago are still on the road.
• “How to Make a Hyundai”: Sharing surprising truths about Hyundai’s manufacturing process to challenge outdated perceptions.
• “TUCSON 20th”: Celebrating the 20th anniversary of the Hyundai Tucson by comparing features of the 2005 model to the 2025 model.

This campaign was developed in collaboration with Hyundai’s agency of record, INNOCEAN USA, with media buys coordinated by Canvas.

Hyundai in Dubai

In Dubai, Hyundai continues to be a popular choice for those seeking quality and reliability without the luxury price tag. With models like the Hyundai Santa Fe, Tucson, and IONIQ 5, drivers in Dubai can experience the dependability and performance Hyundai is known for. For more information on Hyundai vehicles and to explore the latest models, visit Auto Trader UAE.

For the best deals on used Hyundai cars in Dubai, visit Auto Trader UAE. Find your perfect Hyundai vehicle and experience why quality is not just a luxury, but a standard with Hyundai.