Hyundai Motor Company has once again proven its prowess in global design by clinching multiple 2024 Red Dot Awards. The prestigious accolades were awarded across various categories, highlighting Hyundai's commitment to innovative automotive design.
Hyundai's Design Triumph at the Red Dot Awards
Celebrating its success, SangYup Lee, Executive Vice President and Head of Hyundai and Genesis Global Design, expressed his pride in Hyundai's achievements. He remarked, "It’s an incredible honor to be recognized by the Red Dot Award for our innovative design concepts. This accolade underscores the strong global competitiveness of Hyundai’s design identity."
Hyundai SANTA FE XRT Concept
Among the winners is the Hyundai SANTA FE XRT Concept, honored in the Cars and Motorcycles category. Launched alongside the standard SANTA FE in 2023, the SANTA FE XRT Concept caters specifically to outdoor enthusiasts. Featuring rugged off-road capabilities, including chunky off-road wheels, a robust roof-mounted luggage rack, and ample external storage, the XRT Concept embodies adventure and utility.
DICE: Digital Curated Experience
Debuting at CES 2024, Hyundai's DICE (Digital Curated Experience) revolutionizes autonomous mobility with its personalized, optimized services. DICE integrates seamlessly with personal devices, offering a tailored experience akin to a 'smartphone on the road'. This innovation not only enhances user interaction through gesture-controlled technology but also pioneers green hydrogen-based fuel cell technology, contributing to cleaner cities and offering flexible driving modes for enhanced maneuverability.
SPACE Mobility Concept
Also unveiled at CES 2024, Hyundai's SPACE (Spatial Curated Experience) Mobility system redefines public transport accessibility. Designed to accommodate diverse needs, including those of people with mobility impairments, SPACE Mobility features an Adaptive Seat and innovative boarding height control. Its modular design extends usability through repurposed pavilions, supporting sustainable practices with hydrogen fuel cell energy systems.
Red Dot Award: Design Concept
Hosted by Design Zentrum Nordrhein Westfalen in Germany, the Red Dot Award recognizes outstanding design concepts and prototypes globally. Hyundai's success underscores its commitment to advancing automotive design and technology.
For enthusiasts interested in cutting-edge automotive design and innovative concepts like the Hyundai SANTA FE XRT, DICE, and SPACE Mobility, Auto Trader UAE offers a curated selection of vehicles that embody Hyundai's vision for the future of mobility. Explore more about Hyundai's award-winning concepts and find your next vehicle at Auto Trader UAE.
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