American Honda has recently announced exciting updates to two of its popular four-wheel powersports products. The Rubicon 4X4 Automatic multipurpose ATV, formerly known as the Rincon, now boasts a host of updates including new bodywork and graphics, an enhanced LCD meter, and more. Additionally, the nimble Pioneer 520 side-by-side returns in three stylish colors, including TrueTimber Atera Camo®, thanks to a partnership between Honda and the popular camouflage brand.
"At Honda, we take great pride in offering a versatile range of ATVs and side-by-sides that appeal to a wide variety of four-wheel enthusiasts," said Colin Miller, Manager of Public Relations at American Honda. "This product announcement is a perfect example, comprising Honda's largest ATV and smallest side-by-side. For the veteran ATV rider, the Rubicon 4x4 Automatic delivers plenty of power and torque, but without sacrificing comfort. Meanwhile, the Pioneer 520 side-by-side—now available in new colors—is maneuverable and very user-friendly, yet still tough enough to tackle anything owners can throw at it."
2024 Honda Rubicon 4X4 Automatic
Updated and renamed for 2024, the Rubicon 4X4 Automatic remains Honda's largest-displacement ATV, designed to deliver a plush ride with strong performance. This robust ATV is powered by the same engine found in Honda's hardworking Pioneer 700 side-by-side, ensuring reliable power and torque. The 2024 model features fresh styling with a new grille, bodywork, meter, and wheels. Known for its durability, the Rubicon's beltless transmission enhances its longevity. Its long-travel, independent rear suspension makes it versatile for recreational activities like trail riding, hunting, and fishing, as well as utilitarian tasks on farms or properties.
Colors: Avenger Red; Matte Silver Metallic
MSRP:
Avenger Red: $9,999
Matte Silver Metallic: $10,399
Availability: July
2025 Honda Pioneer 520
The 2025 Honda Pioneer 520 is a compact, hardworking side-by-side, now available in three new colors including TrueTimber Atera Camo®. With its compact dimensions, it fits into the bed of most full-size pick-up trucks and navigates public ATV trails with ease. The Pioneer 520 is powered by a torquey 518cc engine capable of tackling challenging terrains, while its independent front and rear suspension ensures a comfortable ride with ample control. It includes a dump bed accommodating up to 450 pounds, which can be augmented with Honda Pro-ConnectTM accessories. Designed and manufactured in the U.S., the Pioneer 520 embodies toughness and reliability.
Colors: TrueTimber Atera Camo®, Red, Black
MSRP: $8,499
Availability: August
Honda continues to innovate in the powersports market, offering products that cater to both recreational and utility needs. The Rubicon 4X4 Automatic and the Pioneer 520 side-by-side exemplify Honda's commitment to quality, performance, and versatility.
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