General Motors (GM) Middle East continues its path to transform mobility in the region, while also providing world-class cars, trucks, and SUVs. Effective July 1, 2024, Furrukh Jawaid will join GM to lead its marketing efforts across its vehicle brands Chevrolet and GMC. This move consolidates GM’s growth plans and spearheads the next phase in GM’s quest to transform the customer experience in the region through Furrukh’s innovative track record.
An Innovative Leader Joins the Team
Furrukh Jawaid, most recently Head of Performance Marketing & Data Enablement at General Motors Canada, will oversee teams across brand marketing, product marketing, CRM, retail marketing, digital marketing, as well as retail and customer experiences for Chevrolet and GMC across the region. He succeeds Suzie Guzzo, who was earlier appointed in 2022 and has now been promoted and relocated to the US.
“We are excited to welcome Furrukh to our Middle East team to drive forward our mission of transforming the customer experience. His track record across markets speaks for itself, his innovative approach has unlocked many opportunities everywhere he’s been involved, and we are confident that his contributions to our leadership position in premium trucks and SUVs across the GMC and Chevrolet brands will come to bear,” said Jack Uppal, President and Managing Director, General Motors Africa and Middle East.
A Proven Track Record
Furrukh first joined General Motors in 2008 as a co-op student and has since taken on significant cross-functional responsibilities through Finance, Customer Care and Aftersales (CCA), and Vehicle Sales and Marketing. He holds extensive expertise in digital and performance marketing, with a keen eye for innovation, having championed several initiatives to facilitate smoother processes within the organization.
“I'm incredibly excited to be joining General Motors Africa & Middle East at such a pivotal time. The Middle East is a dynamic and fast-growing market, and I'm eager to collaborate with our talented team here and our dealer partners to continue to build upon GM's strong foundation in the region and achieve even greater success for our Chevrolet and GMC brands,” added Furrukh Jawaid, Chief Marketing Officer, General Motors Africa and Middle East.
Driving Forward with Innovation
Furrukh’s appointment comes at a time when General Motors Middle East is poised for significant growth and transformation. Under his leadership, the marketing team aims to enhance the customer experience, leveraging innovative strategies to strengthen the Chevrolet and GMC brands in the region. His extensive background in digital marketing and performance analytics will be instrumental in driving forward GM's vision of a transformed, customer-centric automotive experience.
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