From Crewe to Copenhagen: Bentley and Joe & The Juice Unite for Coffee, Culture, and Craftsmanship
Bentley Motors has announced an exciting new global brand partnership with Joe & The Juice, the premium coffee and juice company renowned for its youthful energy and cultural edge. To mark the collaboration, the two brands unveiled a one-of-a-kind Bentley Bentayga that redefines what luxury on the move can mean – not just in performance and design, but in the form of the world’s most luxurious coffee experience.
A Bespoke Bentayga Like No Other
Engineered by Bentley Mulliner, the brand’s bespoke division, this special Bentayga has been transformed into a mobile coffee bar. It is fitted with an integrated espresso machine, grinder, and fridge, creating a barista-level coffee unit on wheels.
The design is as striking as it is functional: a Bentley Green exterior accented with Joe’s Signature Pink, symbolizing the fusion of two distinct but complementary worlds. Inside, green leather panels with pink detailing reflect the dual brand insignia, a subtle nod to craftsmanship and collaboration.
When stationary, the coffee bar elegantly slides out to serve fresh espresso to guests at events and urban gatherings. When on the move, it tucks seamlessly back into the Bentayga’s interior, preserving the timeless elegance of the SUV. This makes the Bentayga not just a luxury car, but a cultural experience on four wheels.
Launching in London
The exclusive coffee Bentayga made its debut on Saturday, 27 September, at Duke of London – a hub for classic and supercar culture in west London. The global launch brought together Bentley customers, car enthusiasts, and lifestyle media to enjoy freshly brewed coffee, juice, and conversations in a one-of-a-kind atmosphere.
The event also featured exclusive co-branded merchandise, giving attendees a taste of the broader creative journey to come.
On Tour Around the World
The Bentley x Joe & The Juice Bentayga will now embark on an international tour, stopping at cultural, design, and lifestyle events around the globe. Each stop will bring communities together over coffee and conversation, reinforcing the partnership’s focus on community, culture, and craft.
This is just the beginning – the unveiling marks the prelude to the full global partnership launch in 2026, where Bentley and Joe & The Juice will continue to blend luxury, design, and coffee culture in unexpected ways.
Voices of the Partnership
Kasper Garnell, Global VP of Brand at Joe & The Juice, explained:
“This partnership brings together two brands with a shared focus on quality and experience. The Bentayga represents our vision of connecting people through great coffee, design and culture, and we are excited to share it with communities around the world.”
Ben Whattam, Director of Marketing at Bentley Motors, added:
“We wanted a global brand partner that would be completely unexpected. Our new partnership with Joe & The Juice is about fuelling our community with extraordinary coffee and extraordinary cars: it celebrates our craftsmanship while offering a unique way to connect and engage with the brand.”
Final Thoughts
From Crewe to Copenhagen, this partnership signals a new era where luxury cars meet lifestyle experiences. The Bentley x Joe & The Juice Bentayga is more than a car – it’s a cultural statement that blends innovation, craftsmanship, and community spirit into every espresso served.
As the partnership grows, coffee lovers and car enthusiasts alike can look forward to experiencing the perfect fusion of two global icons.
At Auto Trader UAE, we keep you updated on the latest collaborations, luxury car launches, and market trends. Whether you’re exploring used cars in Dubai or following the latest in global automotive culture, visit www.autotraders.ae to discover the finest selection of vehicles in the UAE.
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