Ford Ranger: A Decade of Dominance in Europe’s Pickup Market
The Ford Ranger is marking an incredible milestone—10 consecutive years as Europe’s best-selling pickup truck. As Ford Pro continues to revolutionize the segment, the Ranger accounted for nearly half of all pickup sales in Europe in 2024, reinforcing its dominance with a 43.6% segment share.
With over 60,400 Rangers sold across the region last year, Ford Pro continues to evolve the Ranger lineup, offering unmatched power, off-road capability, and versatility. Now, in 2025, Ford is introducing the all-new Ranger PHEV (Plug-in Hybrid Electric Vehicle), bringing game-changing technology and next-level efficiency to the pickup world.
The Ranger PHEV: Power Meets Sustainability
The new Ford Ranger PHEV is set to redefine the pickup experience with an electrified powertrain that delivers:
- 43 km of all-electric driving range, ideal for city commutes and short trips.
- Up to 697 Nm of torque, making it the most powerful Ranger ever.
- Pro Power Onboard, allowing up to 6.9 kW of power for tools, adventure gear, or job site equipment.
- Full towing and payload capability, maintaining Ranger’s legendary toughness.
Ford has started production of the Ranger PHEV in Silverton, South Africa, with deliveries expected in early 2025.
Ford Ranger’s Market Leadership
The Ford Ranger isn’t just leading the segment—it’s dominating across multiple European markets, including:
- Ireland (54.2% market share)
- Germany (53.9%) – a record for the market
- Britain (52.4%)
- Belgium (50.1%)
Other markets saw impressive growth, including Poland (+18.6%), Spain (+9.3%), and Norway (+6.1%), showing that demand for Ford’s rugged and capable pickup remains stronger than ever.
Why the Ford Ranger is the Ultimate Pickup
For a decade, Ford Pro has worked closely with customers to design a pickup that excels in work, family life, and adventure. The Ranger’s combination of power, advanced technology, off-road ability, and modern comforts makes it a top choice for drivers looking for a reliable, all-purpose vehicle.
As Dubai’s used car market continues to grow, the Ford Ranger remains a top pick for those seeking a dependable and powerful pickup. Whether you’re looking for a workhorse for your business or an off-road beast for weekend adventures, a used Ford Ranger in Dubai is a smart investment.
Find the Best Used Ford Ranger in Dubai
Looking to buy a used Ford Ranger in Dubai? Visit Auto Trader UAE to explore a wide range of pre-owned Ford models, including the Ranger, and get the best deals in the market!
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