Winter Thrills on Ice: Lamborghini Esperienza Neve Debuts in Inner Mongolia
Lamborghini's world-renowned Esperienza Neve program made its thrilling debut in Inner Mongolia, offering guests from the Asia Pacific region an unparalleled opportunity to experience the dynamic performance of Lamborghini vehicles in extreme winter conditions. Held on the breathtaking frozen expanse of Yunlong Lake in Yakeshi, this event featured an exclusive showcase of Lamborghini’s cutting-edge supercars and Super SUVs, including the Lamborghini Revuelto, Huracán Sterrato, Huracán Tecnica, Urus Performante, and Urus S.
High-Octane Winter Driving
Participants enjoyed a meticulously curated winter driving experience, with temperatures dipping to -20°C. Under the guidance of professional Lamborghini instructors, guests honed their skills on low-grip surfaces, mastering the art of controlling high-performance vehicles on snow and ice.
The event highlighted Lamborghini’s ability to combine luxury with performance. Guests explored the innovative powertrain of the Lamborghini Revuelto, Lamborghini’s first High-Performance Electrified Vehicle (HPEV), featuring a naturally aspirated V12 engine complemented by three electric motors. This synergy provided smooth traction, dynamic agility, and immediate power, even on icy terrains.
The Urus Performante and Urus S, Lamborghini’s Super SUVs, showcased their exceptional handling capabilities, supported by four-wheel steering, while the rear-wheel-drive Huracán Tecnica and off-road-inspired Huracán Sterrato delivered race-like thrills and precise control on the slippery courses.
A Luxurious Three-Day Experience
Beyond the adrenaline-packed driving sessions, Lamborghini elevated the guest experience with luxurious hospitality and gourmet dining amidst the stunning snow-covered landscapes of Hulunbuir city. Guests immersed themselves in cultural activities, creating memories that extended beyond the track.
Francesco Scardaoni, Lamborghini’s Asia Pacific Regional Director, remarked:
“We are thrilled to offer our clients this exclusive opportunity to experience the exceptional driving performance of Lamborghini cars on snow. The Esperienza Neve provides a dynamic and thrilling environment to showcase the capabilities of our vehicles in extreme conditions.”
Partnering with Innovation and Craftsmanship
The event also celebrated Lamborghini’s partnerships with leading brands. Dinamica, known for its velvety suede interiors, featured in the Revuelto and will extend its materials to Lamborghini’s upcoming hybrid models like the Temerario. Sonus faber, Lamborghini’s new audio partner, delivered immersive sound systems that enhanced the driving experience, adding an emotional layer to every journey.
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