Driving the Future: GM Brings Global Innovation to the Middle East

Driving the Future with Customer Choice: GM Brings Global Innovation to the Middle East

Middle East, July 15, 2025 – As the automotive world rapidly evolves, General Motors (GM) is placing customer choice at the heart of its transformational journey. From cutting-edge electric vehicles to autonomous driving technologies, GM is leveraging global innovation to bring safer, smarter, and cleaner mobility solutions to the Middle East.

To showcase this bold future, GM Middle East recently hosted delegates from the region at the company’s global headquarters in Detroit, Michigan. Attendees were given exclusive access to the GM Technical Center in Warren—one of the world’s most advanced hubs for vehicle engineering and R&D. There, they witnessed firsthand the groundbreaking innovations driving the mobility revolution.

Where Innovation Meets Purpose

Rory Harvey, GM’s Executive Vice President and President of Global Markets, emphasized GM’s vision for offering customers unmatched flexibility:

“It all starts with our customers. We’re offering choice—across beautifully designed internal combustion vehicles and the broadest electric vehicle lineup in America.”

Harvey added that GM is fusing hardware, software, artificial intelligence, and sensors to reduce human error, enhance safety, and redefine mobility for everyone.

GM’s commitment to transformation is underpinned by its century-long legacy of automotive engineering—now amplified by next-gen technologies and global expertise.

A New Era of Customer Experiences

Jack Uppal, President and Managing Director of GM Africa and Middle East, highlighted that 2025 marks a significant milestone for the brand in the region:

“Our ambition strategy is now in full execution. With a range of new and refreshed vehicles and advanced OnStar connectivity, GM is delivering tailored experiences across the Middle East—culminating in the arrival of Super Cruise, the region’s first hands-free driver assistance system in a personal vehicle.”

During the Detroit showcase, guests experienced GM’s electric future, from hands-free driving with Super Cruise (enabled by OnStar) to insights into GM’s proprietary battery architecture and software ecosystems. These technologies are paving the way for an autonomous, electrified tomorrow.

Chevrolet, GMC, Cadillac – Electric Power for Every Lifestyle

GM’s expanding EV portfolio was on full display:

• Chevrolet is electrifying fan-favorite models like the Equinox and Spark, making EVs more accessible than ever. The all-wheel-drive Corvette E-Ray, the brand’s first electrified hypercar, also stole the spotlight.
• GMC continues to redefine rugged luxury with the HUMMER EV SUV and Super Truck, delivering unmatched power and advanced off-road capability.
• Cadillac is leading GM’s global EV expansion with models like the OPTIQ, LYRIQ, ESCALADE IQ, and more. These electric luxury vehicles are designed for a new generation of environmentally conscious drivers.

OnStar: At the Core of Connected Innovation

Behind every seamless drive is OnStar, GM’s integrated in-vehicle technology. From remote climate control to real-time diagnostics, OnStar is redefining convenience, comfort, and safety. Super Cruise, powered by OnStar, will soon debut across nine GM models in the Middle East, offering hands-free driving, automatic lane changes, and trailering support.

OnStar’s digital ecosystem includes Google Built-In, the myChevrolet, myGMC, and myCadillac apps—enabling effortless control and personalization for every driver.

The Tech Driving Tomorrow

GM’s global strategy includes a suite of innovations designed to make EVs more affordable, efficient, and smarter:

• New Battery Chemistry: High-manganese LMR prismatic cells offer 33% more energy density than traditional lithium iron phosphate cells—targeted for U.S. production by 2028.
• Vehicle Intelligence Platform (VIP): This software foundation supports OTA updates, smart home connectivity, and V2X communications—ensuring GM vehicles are future-proof.
• AI & Digital Twin Technology: Through an expanded partnership with NVIDIA, GM is using AI to optimize vehicle development, simulate production lines, and prevent failures before they occur.

A Global Vision, Rooted in the Middle East

GM’s mission to lead in electrification, autonomy, and connected services is not just global—it’s deeply local. The Detroit experience was more than just a factory tour—it was a bridge connecting the future of mobility to the vibrant automotive culture of the Middle East.

With vehicles like the HUMMER EV, LYRIQ, and Corvette E-Ray on the horizon, GM is giving Middle Eastern drivers more choices and greater control—without compromising performance or style.

Your Next Drive Starts Now

Whether you're searching for the latest electric Cadillac or a powerful GMC SUV, now is the time to embrace the future of mobility. GM’s innovations are paving the way for a smarter, cleaner, and more connected driving experience—designed for the roads of Dubai and beyond.

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