Citroën ë-C4’s Intergalactic Campaign – Innovation & Comfort

Citroën’s Intergalactic Campaign for the New ë-C4: A Blend of Innovation and Emotion

Citroën has once again pushed the boundaries of creativity and storytelling with its new campaign for the ë-C4, merging science fiction and emotional storytelling in an intergalactic adventure. This high-energy campaign, directed by filmmaker Gary Freedman, tells the captivating story of an unlikely friendship between a young woman and an extraterrestrial, delivering thrills, humor, and Citroën’s signature comfort all in one spectacular cinematic experience.

An Out-of-This-World Adventure with the ë-C4

The campaign follows a young woman as she helps an alien named Mike return to his spaceship, with thrilling chase scenes featuring military helicopters and police cars. But in a surprising twist, Mike chooses to stay on Earth, captivated by the unmatched comfort and technology of the Citroën ë-C4 rather than returning to his galactic journey.

This campaign perfectly reflects Citroën’s brand philosophy, as Marketing Director Federico Goyret explains:
"We wanted to capture the essence of Citroën: offering vehicles that combine innovation, accessibility, and joie de vivre. This campaign explores universal emotions such as confidence and surprise, while highlighting the unrivaled comfort of the Citroën ë-C4."

A Technological Marvel: The Citroën ë-C4

Beyond its science-fiction appeal, the Citroën ë-C4 is a true game-changer in the world of electric SUVs. It offers:

• Progressive Hydraulic Cushion Suspension for a smooth, cloud-like driving experience.
• Advanced Comfort Seats designed for relaxation and long journeys.
• Electric Powertrain providing a silent, efficient, and eco-friendly ride.
• Up to 354 km Range (WLTP), making it perfect for city commutes and road trips.
• Fast Charging Capability, reaching 80% charge in just 30 minutes.

With its sleek design, advanced tech, and superior ride comfort, the ë-C4 is a standout choice for drivers looking to make the shift to electric mobility.

Citroën’s Legacy of Bold Advertising

Citroën has a long history of creative and daring advertising, with past campaigns like “La Révolution” for the ë-C3 and “Le Patineur” for light commercial vehicles. This latest campaign builds on that legacy, blending humor, cinematic excellence, and immersive storytelling to highlight the ë-C4’s appeal to all kinds of drivers – human or extraterrestrial!

Buy a Used Citroën ë-C4 in Dubai

With its cutting-edge technology, stylish design, and exceptional comfort, the Citroën ë-C4 is a great option for those looking for a used electric car in Dubai. Whether you're navigating city streets or taking a road trip across the UAE, the ë-C4 offers an efficient and enjoyable drive.

At Auto Trader UAE, we have a selection of used Citroën models, including the ë-C4, at the best prices in Dubai. Visit www.autotraders.ae today to explore our inventory and find your perfect used car in Dubai!