Chrysler Goes All In on Van Life With New Chrysler Pacifica Grizzly Peak Concept — The Ultimate Adventure Minivan
Chrysler is redefining the adventure-ready family vehicle with the debut of the Chrysler Pacifica Grizzly Peak Concept at the Overland Expo Mountain West (Aug. 22–24, 2025). Building on over 40 years of minivan leadership and more than a century of innovation, this new concept takes America’s best-selling minivan off the pavement and into the wild—proving that adventure doesn’t have to stop where the road ends.
Designed with the growing van-life and overlanding community in mind, the Pacifica Grizzly Peak Concept blends rugged off-road performance with flexible interior space, giving adventurers the ability to both explore and rest in comfort.
Built for Adventure: Off-Road Exterior Enhancements
The Pacifica Grizzly Peak Concept comes equipped with serious upgrades that transform it from a suburban people-mover into a capable overland-ready explorer:
- Suspension lift: Raised 2.75 inches in front and 2.5 inches in the rear for extra clearance.
- All-terrain tires: 31-inch BFGoodrich KO2s mounted on 18-inch Foreshadow wheels.
- Roof-mounted gear: Rhino-Rack Pioneer Platform roof rack, TYRI LED lighting, and ARB retractable awning for shade and storage.
- Extra protection: Paint protective wrap, Mopar splash guards, and rugged fog lamp pods by Baja Designs.
Finished in Arktos matte paint with Foreshadow accents, the exterior strikes the perfect balance between sleek design and tough, trail-ready durability.
Interior Flexibility: Comfort Meets Utility
Inside, the Pacifica Grizzly Peak Concept is tailored for both travel and living:
- Sleeping-ready design: The third row has been replaced with a flat cargo floor, ideal for storage or a makeshift bed.
- Utility upgrades: Added tie-downs, 115-volt/450-watt power access in the rear, and Mopar stackable totes for organized storage.
- Premium details: Katzkin leather seating, sport steering wheel with paddle shifters, and orange seat belts for a modern, adventurous vibe.
- Durability: All-weather floor mats and a newly available space-saver spare ensure preparedness for long trips.
Chrysler brand CEO Chris Feuell summed it up:
“We’ve been following van life for years, and we know adventurers really value the versatility the Pacifica delivers. Our Chrysler design studio nailed the brief—lifting the suspension, adding functional features, and tailoring the cabin for sleeping—to create the Pacifica Grizzly Peak Concept as a test bed. We’re excited to get feedback from the van-life adventurers on our newest concept of the most awarded minivan ever.”
Showcased at Overland Expo
The unveiling at Overland Expo Mountain West highlights Chrysler’s commitment to the overlanding lifestyle. Founded in 2009, Overland Expo has grown into the premier global event series for do-it-yourself adventure travel, drawing vendors, enthusiasts, and explorers together for hands-on training, demonstrations, and community building.
Chrysler’s Legacy of Innovation
The Grizzly Peak Concept also arrives as Chrysler celebrates its 100th anniversary in 2025, honoring Walter P. Chrysler’s legacy of innovation and accessibility. Alongside this milestone, the brand is preparing exciting new releases, including a refreshed Pacifica in 2026 and a crossover inspired by the futuristic Halcyon concept.
The Chrysler Pacifica remains the most awarded minivan ever, offering both plug-in hybrid technology—with 82 MPGe and 32 miles of all-electric range—and segment-leading versatility with its Stow ’n Go seating system, now nearing its 20th anniversary.
Final Thoughts
The Chrysler Pacifica Grizzly Peak Concept represents more than just a show car—it’s Chrysler’s bold statement that the minivan is not only for families but also for adventurers who want flexibility, comfort, and capability in one package. By bridging the gap between van life and everyday driving, Chrysler is signaling that its future will remain innovative, adventurous, and practical.
For car buyers and adventurers in the UAE, this unveiling shows how global automotive brands are reshaping the way we think about vehicles. If you’re exploring the market for versatile family cars and off-road-ready rides, you’ll find plenty of exciting options in the thriving used cars in Dubai market. Visit www.autotraders.ae to explore a wide selection of Chrysler models and other adventure-ready vehicles.