Chevrolet & GMC Truck Mania 2025: Record Sales & New Trends

Chevrolet and GMC Truck Mania: Record Sales, New Demographics, and Unmissable Offers in the Middle East

General Motors is making headlines across the GCC with Chevrolet and GMC Truck Mania, a month-long celebration of record-breaking sales and shifting customer trends. Following an 18% year-over-year sales growth in its Chevrolet and GMC pickup lineup, GM is bringing exclusive offers, immersive experiences, and tailored test drives to customers from 13 August to 13 September 2025 in the UAE, Saudi Arabia, Kuwait, Oman, and Qatar.

This year’s Truck Mania isn’t just about big horsepower and rugged capabilities — it’s about the evolving face of truck ownership in the Middle East. From younger drivers aged 20–29 embracing off-road culture to a surge in female ownership, GM’s latest campaign reflects the region’s changing lifestyle trends.

A New Generation of Pickup Enthusiasts

Off-roading remains a core part of Gulf culture, and GM is tapping into the new wave of enthusiasts. In the UAE, the GMC Sierra is now a top pick for first-time buyers, particularly among Emiratis in their 20s. In Saudi Arabia, the Chevrolet Silverado continues to see strong loyalty among repeat buyers aged 30–50, thanks to its proven durability and versatility.

Furrukh Jawaid, GM’s Chief Marketing Officer for Africa and the Middle East, explained:
"Off-roading in the Gulf is a rite of passage. The desert is more than just terrain — it’s a tradition. Youth now make up 20–35% of our customer base, and Truck Mania brings our most capable trucks to the forefront with offers and experiences that meet their expectations."

Women Driving the Pickup Trend

While men still dominate the truck segment, female ownership has more than doubled in the past three years. In 2024, women represented 9% of GM truck buyers in the GCC. Kuwait leads the way at 13%, followed by the UAE at 9%, and Qatar at 7%.
In the UAE, a third of GMC Sierra owners are middle-aged Emirati women, with a 50% year-over-year growth among women aged 20–29. For the Chevrolet Silverado, female repeat customers over 30 — particularly in Kuwait — are driving the segment’s momentum.

Rohan Fernandes, GM’s Managing Director of Commercial Operations, highlighted the shift:
"Pickups have grown beyond workhorses into lifestyle vehicles — blending style, performance, and heritage. Our growing market share of over 46% in H1 2025 shows just how deeply these trucks resonate across the Gulf."

Spotlight on 2025 Models at Truck Mania

Chevrolet Silverado 2025
From the everyday-ready LT to the rugged Trail Boss and high-performance ZR2, the Silverado continues to set the benchmark for strength, capability, and customization.

GMC Sierra 2025
Known for premium craftsmanship, the Sierra Denali and AT4 blend advanced tech, luxury interiors, and professional-grade power.

GMC Canyon AT4X 2025
A midsize powerhouse, the Canyon offers agility and control for both city streets and desert trails.

GMC HUMMER EV SUT 2025
With up to 1,000 hp, zero emissions, CrabWalk mode, and Watts to Freedom launch control, the HUMMER EV redefines electric adventure for connected GCC markets.

Truck Mania: A Once-a-Year Opportunity

Whether you’re towing, off-roading, or upgrading your daily drive, Truck Mania offers unparalleled access to GM’s top trucks, exclusive deals, and immersive experiences. With the event running until 13 September, this is the moment for GCC drivers to join the region’s most passionate pickup community.

For buyers seeking used Chevrolet or GMC pickups in Dubai, Auto Trader UAE offers an extensive range of models like the Silverado, Sierra, and Canyon — all inspected for quality and ready for the road or desert. Discover your next adventure vehicle at www.autotraders.ae, your trusted destination for used cars in Dubai.