Bugatti Tourbillon Configuration: Personalizing the Ultimate Hypercar

From Vision to Masterpiece: Bugatti Tourbillon Configuration Redefines Hypercar Personalization

Bugatti’s legacy is one of unmatched innovation, elegance, and performance—and in 2025, that tradition enters a new era with the introduction of the Bugatti Tourbillon. As the hyper sports car makes its debut, the brand is elevating its personalization philosophy through a highly curated, immersive experience that allows every customer to create a masterpiece shaped by their own style and imagination.

A New Chapter in Bugatti Personalization

With the Tourbillon configurator, Bugatti is setting new benchmarks in the luxury automotive world. Every Tourbillon becomes a bespoke work of art, shaped not just by cutting-edge engineering but by the vision and lifestyle of its owner. This vehicle isn’t simply bought—it’s created.

To begin this journey, each buyer receives a Bugatti Tourbillon Lookbox. Inside are seven pre-configured design inspirations and over 40 high-quality samples to help shape the car’s identity. From here, the customer collaborates with Bugatti’s specialists at dealerships around the world or via the portable “configuration travel kit.” For the most exclusive experience, some clients may choose to configure their Tourbillon at Bugatti’s historic headquarters in Molsheim, France.

Exterior Choices That Define Elegance and Aggression

Bugatti has introduced 23 new paint colors for the Tourbillon, available in gloss, matte, and metallic finishes, along with signature carbon fiber weaves. The hypercar’s form is further enhanced by customizable alloy wheels in paint, polished aluminum, diamond-cut, or dual-tone finishes. Even the brake calipers—available in nine distinct hues—can be tailored to complement or contrast the bodywork.

Notable packages like Équipe Pur Sang offer a motorsport-inspired edge, celebrating Bugatti’s racing heritage with a bold visual flair.

Inside: A Personal Studio on Wheels

The cabin of the Tourbillon is more than luxury—it’s a canvas for couture craftsmanship. Bugatti offers:

• 20 new leather shades
• 10 Alcantara colors
• 7 carbon fiber patterns
• 8 seatbelt options
• 7 carpet designs
• 4 trim panel finishes

The highlight is the new Couture seat option, designed for supreme comfort and bespoke detailing.

At the center of the dashboard lies a fully mechanical instrument cluster, another element that can be extensively personalized—from dials and gears to needles and backplates. This handcrafted marvel embodies the Tourbillon’s theme of time, tying classic watchmaking aesthetics to modern hypercar design.

Sur Mesure: Personalization Without Limits

Bugatti’s Sur Mesure program enables customers to go beyond typical customization. Whether it’s matching the leather tone to a personal item, engraving a custom silhouette into door panels, or developing one-off paint effects, every request is studied by Bugatti’s engineering and design teams. If feasible and aligned with safety and quality standards, it’s approved and implemented.

The Tourbillon and the Dubai Hypercar Market

Dubai is one of the few global cities where a Bugatti Tourbillon will truly feel at home. Known for its affluent clientele and love for exotic automobiles, Dubai has become a hotspot for ultra-luxury and hypercar ownership. The Bugatti Tourbillon, once available for resale, will attract elite collectors who view cars as both status symbols and investment assets.

Pre-owned Bugattis, especially Chiron and Divo models, already command top-tier values in Dubai's used car scene. With its deep customization potential, the Tourbillon is expected to enhance that prestige even further when it eventually enters the secondary market.

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