Taking Pride in Perfection: Discovering the Story of the First Officially Certified Bugatti EB110 America
Every Bugatti is more than a car—it’s a piece of art, history, and passion on wheels. From the moment it’s commissioned to the years it spends in the hands of collectors, each Bugatti carries a story worth preserving. That’s why Bugatti launched La Maison Pur Sang in 2020: an official vehicle authentication program designed to document and celebrate the life of each car, ensuring its authenticity, value, and legacy live on.
Recently, this program brought new light to one of the rarest Bugattis ever built: the EB110 America, chassis number SS025.
A Rare Icon with a Complete Story
The EB110 America wasn’t just another supercar of the 1990s—it was a statement of power and prestige. Chassis SS025 served as a development car for the EB110 America, combining the comfort of the EB110 GT with the raw performance of the EB110 SS. After rolling out of Bugatti’s Campogalliano factory in Italy, the car was shipped to North America as a demonstrator, instantly attracting attention.
It wasn’t long before it graced the cover of Robb Report, dazzled crowds at the Chicago Auto Show, and claimed the People’s Choice Award at the Concorso Italiano in the U.S. This EB110 America was more than a machine—it was a superstar in its own right.
Transformation and Recognition
In 2000, the car was purchased by none other than Romano Artioli, the man behind Bugatti’s 1990s revival. He preserved the car in France before giving it a makeover in 2007, changing its original Grigio Chiaro paint to a stunning Bugatti Blu. The bold transformation made the car even more iconic, catching the eye of a British collector who acquired it in 2013.
From there, SS025 became a true showstopper—appearing at Salon Privé, gracing the cover of Octane magazine, and even starring in Jeremy Clarkson’s feature on The Grand Tour. Every chapter added new life to its already rich history.
An Emotional Journey with La Maison Pur Sang
Through the La Maison Pur Sang authentication program, Bugatti specialists meticulously documented SS025’s story, poring over order records, service logs, road tests, and even archival photographs. The process isn’t just about checking boxes—it’s about uncovering hidden details and connecting owners with the deeper spirit of their cars.
For current owner Stefano Martinoli, the experience was profoundly emotional. It brought him closer to the EB110 America’s past, even reconnecting him with Romano Artioli for a special reunion—man, machine, and history united.
Legacy Meets the Future
In one unforgettable moment, SS025 was photographed alongside the Bugatti Centodieci, the modern-day tribute to the EB110. Standing together at Bugatti’s Château Saint-Jean, the two icons embodied the bridge between past and future—proving that Bugatti’s legacy is not only preserved but continuously reimagined.
The EB110 America SS025 is now officially recognized as the first certified Bugatti EB110 America through La Maison Pur Sang. For its owner, that recognition isn’t just a certificate—it’s a badge of honor, a confirmation that every detail of his car’s history is true to Bugatti’s uncompromising standards.
Final Thoughts
Bugatti’s story has always been about artistry, precision, and passion. The La Maison Pur Sang program is an extension of that philosophy, ensuring every Bugatti—past, present, and future—remains authentic and unforgettable. The EB110 America SS025 is proof that these masterpieces are more than collectibles: they are living legends.
And here in Dubai, where automotive culture thrives, stories like these remind us why rare and iconic cars continue to grow in value and desirability. Whether you’re searching for a used luxury car in Dubai or dreaming of owning an automotive icon, explore the best selection at Auto Trader UAE.
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