BMW XM Label Sets Record at Pikes Peak

The automotive world witnessed groundbreaking achievement as the first-ever BMW XM Label, the epitome of BMW's engineering prowess, set remarkable record for hybrid electric SUVs at the renowned Pikes Peak in Colorado Springs on September 21 2023 Boasting astounding 738 horsepower and 738 of torque, the BMW XM Label, BMW’s most powerful production vehicle to date, conquered the challenging course with unparalleled finesse during officially certified run.

BMW driver Matt Mullins seasoned professional with over two decades of racing experience and BMW’s Chief Driving Instructor at the BMW Performance Center in South Carolina, took the wheel of the BMW XM Label for this historic attempt. Mullins, supported by Rhys Millen Racing, showcased his exceptional driving skills, triumphantly reaching the summit in an impressive time of 10:48:60. This outstanding feat not only secured a victory but also surpassed the previous race day record by nearly second and half, solidifying the BMW XM in Dubai Label's dominance in the hybrid electric SUV category.

To provide enthusiasts with captivating behind the scenes glimpse of the intense preparation required for such a formidable challenge, BMW documented Mullins and the team's journey in a compelling two-part short film. Available on the @BMWUSA official YouTube channel, the film captures the emotional rollercoaster from the initial setback of failed first run to the exhilarating highs of success atop the mountain.

Marcus Casey Chief Marketing Officer, BMW of North America, expressed his congratulations to Matt Mullins and the entire team for their inspiring journey to the top of Pikes Peak. He emphasized Pikes Peak as the ultimate proving ground for elite performers, and BMW's achievement as the fastest hybrid SUV is a testament to the remarkable pairing of extraordinary vehicle with an equally impressive driver.

The Pikes Peak run, known for its unique challenges, features more than 150 turns at staggering elevations, starting at 9,390 feet above sea level and concluding at the breathtaking 14,115-foot summit. With motorsport history dating back over century, Pikes Peak remains a legendary race that attracts competitors, race fans, and media from across the globe.

The BMW XM Label true embodiment of boldness, combines striking design with a high-performance pedigree. Powered by a 738-horsepower hybrid electric drivetrain derived from BMW’s newest endurance racing car, the BMW M Hybrid V8, it delivers rapid acceleration, increased efficiency, and minimized emissions. The luxurious cabin, adorned with diamond-quilted BMW Individual Vintage Merino leather seats and a three-dimensional sculptural prism headliner containing 100 separate LED lights, reflects both opulence and performance.

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