BMW iX3 Debuts at IAA Mobility 2025 | BMW Group

The BMW Group at IAA Mobility 2025: The Future Unveiled with the World Premiere of the BMW iX3

At IAA Mobility 2025, held in BMW's home city of Munich, the spotlight shined brightest on the global debut of the all-new BMW iX3, the first model to emerge from the brand's much-anticipated Neue Klasse platform. This premiere not only marks a new chapter for BMW’s electric future but also introduces a wave of technological, sustainable, and experiential innovations that redefine the meaning of mobility.

A New Era Begins: The BMW iX3

BMW’s introduction of the BMW iX3 at the IAA Mobility Summit and its Open Space experience at Max-Joseph-Platz captures the brand’s intent to lead the charge in the electric age. The iX3 brings forth a futuristic interpretation of electric mobility with dramatic advancements in digitalization, interior experience, charging innovation, and sustainability.

As the first Neue Klasse model, the iX3 integrates BMW’s sixth-generation eDrive technology, the immersive Panoramic iDrive, and bidirectional charging capability. Notably, the iX3 allows users to charge their homes or feed back into the public grid – a transformative feature in electric mobility.

Innovations Center Stage

The all-new Panoramic iDrive spans the full width of the windshield and introduces a new user interface with shy-tech controls and enhanced interactivity. Developed entirely in-house, it will become standard across upcoming BMW models.

BMW's new Heart of Joy high-performance computing unit orchestrates driving dynamics, while bidirectional charging allows the iX3 to interact with home and public energy infrastructure through Vehicle-to-Home (V2H) and Vehicle-to-Grid (V2G) systems.

MINI and BMW Motorrad: Sharing the Spotlight

MINI brought flair to the event with two bold JCW show cars, celebrating the brand’s motorsport heritage and British identity. Set up at both the MINI Pavilion and Max-Joseph-Platz, MINI’s spaces echoed fashion and lifestyle energy, attracting design lovers and performance enthusiasts alike.

BMW Motorrad, meanwhile, offered a glimpse into the future of urban two-wheel mobility, unveiling the BMW CE 02 and CE 04 electric scooters. The futuristic BMW Vision CE hinted at what's next for premium city riding experiences.

Celebrating Heritage While Looking Ahead

A symbol of continuity, the BMW 1500 from 1961 – the original Neue Klasse model – made a special appearance at the Summit, reminding visitors of BMW’s evolutionary journey. Alongside, the new BMW iX3 stands as the contemporary embodiment of that same pioneering spirit.

Also part of the exhibit were the BMW i4, i5, i7, and the plug-in hybrid BMW M5 Touring. The iX5 Hydrogen, marking a step toward hydrogen mobility, demonstrated BMW’s technological openness.

BMW Welt and Museum: A City-Wide Celebration

At BMW Welt, a new high-performance charging hub was introduced, reflecting BMW’s commitment to supporting EV adoption with cutting-edge infrastructure. Guests enjoyed interactive sessions and surprise experiences while learning about BMW Charging services.

The BMW Museum launched the DigiTour, a web-based virtual guide offering rich interactive experiences about the history and design legacy of BMW. Families, tech-savvy users, and global visitors can access curated tours and rare archive materials free of charge.

Circular Thinking and Sustainability in Action

BMW’s IAA presence strongly emphasized sustainability and the circular economy. Materials used across their exhibits were either repurposed, rented, or designed for reusability. This holistic approach—from concept to lifecycle—mirrored the company’s commitment to carbon reduction and environmental responsibility.

As the curtain lifts on the Neue Klasse era, BMW’s iX3 leads with confidence into a bold electric future. Whether it’s breakthrough technologies, immersive digital experiences, or world-class design – BMW’s presence at IAA Mobility 2025 leaves no doubt about its leadership in the evolving mobility landscape.

For automotive enthusiasts in Dubai and across the UAE, the arrival of these cutting-edge vehicles will soon impact the used car market, especially as demand rises for luxury electric vehicles. At Auto Trader UAE, we keep you updated with the latest innovations, making it easier than ever to explore the future of mobility through our extensive listings of used cars in Dubai.